NEWS ANALYSIS Europe lags in PBX sales
The European PBX market is lagging but gains in North America, APAC, Latin America and Eastern Europe combine to generate overall growth, according to MZA’s global PBX market Q1 2011 report.
T
he global PBX market (excluding micro PBX products) increased by 7% in Q1 2011
(period January to March 2011 inclusive) compared to Q1 2010, with the 100-plus extensions market showing higher levels of growth than the under 100 extensions market. Despite this overall increase volumes were still down on the previous quarter with only Asia Pacific and North America showing quarter-over- quarter growth compared to Q4 2010, according to MZA’s latest report.
The emerging markets of Eastern Europe, Latin America and Asia Pacific continued to show good growth in Q1 2011, all recording double digit increases when compared to Q1 2010, although the Middle East and African
market remained flat, finds MZA. “The most mature PBX markets experienced mixed fortunes with North America recording strong growth,” commented Stephanie Watson, General Manager at MZA. “However, Western Europe declined after poor performances in Germany and the UK, as well as the economically challenged Southern European countries which outweighed good growth in the Benelux countries. When compared to the previous quarter (Q4 2010), EMEA was down by 8%, with Latin America also down by 4%. However, the global total was propped up by marginal 1% growth in North America and 3% growth in Asia Pacific, two of the largest markets globally.”
Cisco took the lead in the world PBX market, growing market share from 13% in
Q1 2010 to 14%, ahead of Avaya which slip into second position despite maintaining its market share at 13%. “NEC improved its share marginally in Q1 2011, growing from 11% in Q1 2010 to 12% market share in Q1 2011,” added Watson. “Panasonic continued to lead in the below 100 extensions sector with a stable 16% market share, ahead of NEC in second position and Avaya in third position. In the 100-plus extensions market Cisco was the leader with a 28% market share, followed by Avaya.”
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IP extensions market According to MZA’s report, North America continued to lead the market for IP deployments with around 1.6 million extensions deployed to the desktop this quarter, compared to 1.3 million in Western Europe. “This means that North America has now achieved an IP extension penetration rate of 59% into total extensions, by far the highest rate globally, but marginally down compared to the Q4 2010 penetration rate of 62%,” said Watson. “This compares to a 40% penetration rate in Western Europe, still ahead of the global average of 34%, which itself is up from 31% in the same period of last year. Eastern Europe continues to be the region with the lowest IP deployment to the
Stephanie Watson
North America has achieved an IP extension penetration rate of 59%
desktop as a proportion of extensions sold, although the volume is growing as the PBX market recovers from the crisis of recent years.”
Watson observed that the overall IP extensions market grew by 16% compared to Q1 2010, which was greater than the 7% growth seen in the total extensions market. “The below 100 IP extensions and the above
12,446 69%
100 IP extensions markets both increased by 16% in Q1 2011,” added Watson. “In both instances, increases in the IP extensions market far outweighed the growth seen in the total market. Cisco maintained its leadership of the Global IP extensions market with a 38% market share, followed by Avaya at 19% and Mitel Networks with 8% market share.” n
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13,272 66%
TDM extns IP extns
Q1 2010
31%
34%
Q1 2011
World corded PBX/IP PBX market: Total extensions market (excluding micro PBXs) by technology – 000s
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