VIEWPOINT
The green police A
BY JOHN MESENBRINK,EDITOR
couple of months ago I talked about how to sell green and energy efficiency. And on the business side, there comes a
time when users have decisions to make regarding energy efficiency: Is efficiency too tough to sell? How do I present a palatable energy efficient solution to my customers? What are the up-front costs? What is the return on investment (ROI)? As purchasers of this equipment, contractors
need to be aware of products labeled “green,” when, in fact, they aren’t as advertised. I believe that there is, to a certain extent, a case of
“greenwashing” — the deceptive use of green PR or green marketing in order to promote a misleading perception that a company’s policies or products are environmentally friendly — going on in multiple industries. And I’m sure you’ll hear the word again
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during the upcoming 2012 presidential campaign. What exactly is green? what are its measurables? I think a term like energy efficiency will be accepted more because products can measured — Btus, AFUE, water consumption, etc. NSF International, an independent
organization committed to protecting and improving human health and the environment, offers two new environmental programs to meet the growing demand for science-based support
| ADVERTISERS’ INDEX |
American Hometec...........................23
www.coilless.com
Bare Bones Biz ..................................78
www.barebonesbiz.com
Buderus.............................................10
www.buderus.us
Cash Acme........................................45
www.sharkbitepro.com
Charlotte Pipe & Foundry............58-59
www.charlottepipe.com
CISPI ................................................29
www.cispi.org
Chicago Faucets ................................17
www.chicagofaucets.com
Cimberio Valve .................................80
www.fastlockfittings.com
CS Unitec .........................................67
www.csunitec.com
Eemax...............................................53
www.eemax.com
Eternal Hybrid Water Heater ............69
www.eternalwaterheater.com
Franklin Electric ................................27
www.franklin-electric/lg
General Pipe Cleaners, a div. of General Wire Spring.................21, 79
www.drainbrain.com
Grundfos.......................................3, 71
www.grundfos.us
John Guest........................................47
www.johnguest.com
Liberty Pumps ....................................7
www.libertypumps.com
Lubrizol ............................................12
www.fbcsystemcompatible.com
MCC USA........................................14
www.mccusainc.com
Milwaukee Tool.................................65
www.milwaukeetool.com
Navien.........................................39, 83
www.navienamerica.com Nexus Valve ......................................46
www.nexusvalve.com
PEX Supply ......................................55
www.pexsupply.com
Precision Hydronic Products .............16
www.phpinc.us
Rheem ..............................................51
www.rheem.com
RIDGID............................................13
www.ridgid.com Rinnai ...............................................15
www.rinnai.us
Sloan Valve Company .......................31
www.sloanvalve.com
A.O. Smith........................................57
www.hotwater.com
Smith Mfg. Co., Jay R........................72
www.jrsmith.com
Spirotherm..........................................9
www.spirotherm.com
Stiebel Eltron....................................74
www.stiebel-eltron-usa.com
Taco ..................................................35
www.taco-hvac.com
tekmar Controls ................................37
www.tekmarcontrols.com
Uponor........................................40, 41
www.doyouuponor.com
Utica Boilers......................................33
www.uticaboilers.com
Viega
...................................cover wrap
www.viega.com
Watco................................................11
www.watcomfg.com
Ward Mfg. Co....................................22
www.wardmfg.com
Watts ..........................................19, 63
www.watts.com
Webstone ........................................4, 5
www.webstonevalves.com
Weil McLain ...................................IFC
www.weil-mcclain.com
Zurn.................................................BC
www.zurn.com
to verify environmental product claims. NSF can now provide Product Category Rule (PCR) development and Environmental Product Declaration (EPD) verification across multiple product groups and industries. Based on international environmental
management guidelines (ISO 14025), Product Category Rules define how to conduct a life cycle assessment for a particular product group and what to include in the resulting report. A life cycle assessment measures inputs, outputs and environmental impacts of a product across its lifespan, from cradle to grave. The Environmental Product Declaration is the third-party-verified report that functions like a nutrition label to explain the data generated from a life cycle assessment. Adopted by European countries and growing
in recognition in the U.S., PCRs and EPDs provide an international standard of communication to compare and report a product’s environmental impact throughout its entire life cycle. This is a benefit for organizations that manufacture and sell products internationally. NSF’s National Center for Sustainability
Standards has already begun working with several flooring trade associations on the first North American PCR for resilient, carpet, laminate, tile, and wood flooring products. ;
phc june 2011
www.phcnews.com
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