INDUSTRY NEWS
Hydromatic® announces ‘You Bleed Green’ campaign
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DELEVAN, WIS.— Hydromatic, a manufacturer of sump, sewage and effluent pumps for municipal, commercial and residential markets, announced the launch of the “You Bleed Green” campaign at
www.youbleedgreen.com. Developed to recognize plumbing professionals for their unrivaled loyalty to the Hydromatic brand, known for the emblematic green color of its pumps, the new program offers a wealth of resources and rewards for participating dealers. From a new Pro Dealer Program designed to help contactors grow their business to an interactive online game with a grand prize trip to Germany for Oktoberfest, the “You Bleed Green” campaign was created to energize and reward Hydromatic’s valued dealers and contractors. “One of the exciting elements of
the ‘You Bleed Green’ campaign is the ‘Will it Grind?’ online game and sweepstakes, showcasing Hydromatic’s new line of German- engineered commercial grade grinder and solids handling pumps from 2 HP through 71
/2 HP. “The number
one issue facing professional plumbing contractors today is lost time and money due to pump failure caused by the ever-increasing amounts of disposable consumer products entering the waste stream,” according to Mike Betker, vertical marketing manager. “The ‘Will it Grind?’ game allows visitors to put these new pumps to the test with everything from diapers to panty hose, towels to jeans, effectively demonstrating the pumps’ advanced new cutting system featuring Intelligent Trash Rejection™.” To play “Will It Grind?” participants
e Circle 9 on reader reply card
are asked to choose from a wide selection of items and enter a guess as to whether or not they think the new Hydromatic pump can grind the selected item. After making their selection, a video of that item being sent through the pump proves whether or not their guess was correct. Hydromatic fans can check out
youbleedgreen.com to play the “Will it Grind?” game and register for a chance to win one of four $1,000 monthly cash prizes or the grand prize trip for two to Munich, Germany for the 2011 Oktoberfest celebration.
phc june 2011
www.phcnews.com
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