SHOW REPORT INDABA, SOUTH AFRICA
South Africa plans to play globally, win locally
Africa’s biggest travel and tourism trade show, held in Durban's ICC (May 6-11), showcased all the region's latest holiday products. Jo Austin rounds up the top stories
There was plenty of discussion at this
UK is 'pivotal' to SA tourism
The UK remains South Africa’s core tourism source bringing in over 450,000 visitors in 2010. The focus for sales in 2011/12 is 'Wildlife and Adventure' and South African Tourism's successful ‘National Geographic Adventurers Wanted’ campaign will be repeated. Thandiwe January-McLean, ceo of
South African Tourism hosted six UK tour operators to attend Indaba for the first time including Africa product managers Chris Parker of Page & Moy and Suzanne Walford of Carrier. January-McLean said the tourism
board wants to see more visitors moving beyond Cape Town, the Western Cape and the Garden Route into the country's lesser-visited regions. She is also pushing South Africa as a rising lifestyle and fashion destination. Commenting on this year’s Indaba,
Lebo Mokhesi, the departing UK country manager for South African Tourism, said: “This year attracted a healthy 267 trade visitors from the UK. "This reassures us that the UK trade considers South Africa to be a profitable destination and encourages us to continue to invest resources in the UK to ensure that our partners generate value for their businesses and for our destination,” said Mokhesi.
www.indaba-southafrica.co.za
28 June 2011 •
www.sellinglonghaul.com The announcement by Dube
TradePort during Indaba that it had signed an agreement with Comair to introduce direct international flights between London-Gatwick and Durban created much excitement but KwaZulu- Natal tourism bosses said they would not be celebrating until the flights actually take off. Said Linda Pampallis, ceo of inbound tour operator Thompsons Africa: “It
year’s Indaba of South Africa’s successful hosting of the 2010 FIFA World Cup, which generated an all-time high of eight million tourists (a 15.1 per cent growth in tourism numbers). Commenting on the legacy of the
World Cup and new tourism targets, Thandiwe January-McLean, ceo of South African Tourism, said: “The event’s phenomenal success gave South Africa a huge boost, brought in record numbers and massively improved our infrastructure. Awareness levels (of South Africa) rose by 94 per cent.
"We are planning as far ahead as 2020
and have a target of 15 million arrivals while creating 225,000 new jobs in tourism. There is a trend towards three-star and B&B accommodation and our challenge is to increase airlift to South Africa and reduce fares.” Many of the anticipated new arrivals
are expected to come from 'emerging markets' such as China, India and Brazil. New features of SAT's “20 experiences in 10 days” TV commercials show couples enjoying a range of South African experiences.
www.southafrica.net
London-Durban flights create a buzz
would be amazing if this service is pulled off, but we need to ask how committed Comair will be to making this happen.” Durban Chamber of Commerce and Industry ceo Andrew Layman said: “People are getting tired of flying via Johannesburg. If Emirates can consider putting a second daily flight into Durban then I am sure there is sufficient demand to make a route to the UK a viable proposition.” Emirates was an official FIFA partner
and saw a revenue growth of 34 per cent in 2010. The airline currently operates three-times-daily into Johannesburg, double-daily into Cape Town and daily into Durban. A daily A380 service into Johannesburg will commence on October 1 2011.
www.emirates.com
IN BRIEF
South Africa is a winner South Africa received the top accolade as Best Holiday Destination at the Daily Telegraph’s Ultratravel 100 Awards 2011 in London. Cape Grace was named Africa’s Best Hotel. The awards represent the very best in luxury travel.
www.capegrace.com
Savuti opens in Botswana Camp Savuti opened its tent
flaps during Indaba. An intimate camp with just five 'rooms', Camp Savuti claims to be the most affordable camp in the Savuti area. Access is via self-drive or the Savuti airstrip – a 20-minute 'game drive' from camp. Reservations email: res3@
footsteps-in-africa.com
Horse riding in the Kalahari Uncharted Africa Safari Co.
is the first operator to offer horse riding safaris in Botswana’s Kalahari and Makgadikgadi. Led by equestrian safari guide David Foot the expeditions allow guests to experience some of Botswana’s most remarkable environments from an entirely different perspective.
www.unchartedafrica.com
Queen Vic on the Waterfront Newmark Hotels has opened
the five-star Queen Victoria Hotel on the V&A Waterfront in Cape Town. The 35-room luxury property is the third Newmark hotel in the location and the company says it is also looking at projects in Johannesburg and Durban.
www.newmarkethotels.com
Spa for game-heavy Gondwana The latest addition to the 11,000-
hectare Gondwana Game Reserve, on the Garden Route, is a spa featuring all natural Africology products. Having invested in a further 500 head of game over the winter, Gondwana now offers a full safari experience as well as a fun junior ranger programme for the children.
gondwanagamereserve.com
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