FEATURE GULF STATES
"The DTCM’s ‘Kids Go Free in
Dubai’ allows kids up to the age of 12 to stay and eat free in hotels."
DAYNE LIM product development director, Abu Dhabi Tourism Authority
“Although the economic climate in Europe remains a challenge, UK arrivals increased 14% early this year, reflecting Abu Dhabi's expanded offerings with many new hotels and family attractions. "Our training programme for agents
is ongoing and our growing events calendar includes welcoming the Volvo Ocean Race fleet on New Year’s Day with headline concerts.”
From The Front Line HAYLEY WALL
product executive, Travel 2 “In a currently soft sales market we have some great summer offers with Kids Go Free for Dubai, both city and beach. "Nearby Fujairah also offers good
value with its excellent diving and scenery along with the world powerboat championships. Another good option is neighbouring Ras Al-Kaimah where we offer all-inclusive stays with free transfers from Dubai.”
MARK STACEY Middle East product manager, Cox and Kings “Our bookings to The
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Gulf have been unaffected by the wider picture in the Middle East. The UAE and Oman are perceived as stable and safe to travel to. Twin-centre options are becoming more popular with clients looking to combine the cities with more relaxing beachside holidays in places like Ajman and Ras Al-Kaimah or the interiors of Oman and Abu Dhabi. "Overall, the ‘affordable luxury’ idea stands up because the region does represent value for money."
DAVID ROBINSON product director Gold Medal Travel “Dubai has something
for everyone and continues to be one of the fastest-growing destinations in the world. The Amwaj Rotana, with its competitive prices, is a strong performer alongside our two most popular properties, Atlantis, The Palm and Jumeirah Beach hotels. "The newest property in our
portfolio is Ibn Buttata Gate, adjacent to Ibn Mall. This offers day and evening shuttle access to the private beach at Oceana on The Palm and is a great alternative to beach hotels for clients on a smaller budget.”
GILL STANDEVEN product development manager, Middle and Far East Virgin Holidays
“In a challenging market, we continue to see a lot of interest in The Gulf. As a notable innovator in the UAE, our ongoing commitment is to providing product differentiation beyond the region’s world-beating hotel product.”
UP CLOSE & PERSONAL BY JONATHAN HART Born and bred on the wild seashore, literally with sand between my toes, I’ve always been able to appreciate a good dune. Qualification enough, I believe, to compare the dune-bashing products common to tourism in all Gulf States. Revving up one side of a sand hill in a
4WD and sliding down the other is never going to vary wildly, of course; whatever state or emirate you’re in. The same goes for sand surfing and the Bedouin camp by starlight experience. But if you like your dunes extra mountainous, your sand extra thick and your thrills that little bit edgier, my advice is to reserve your ‘bashing’ bookings for companies truly taking you off-the- beaten-track into the remoter deserts of Qatar and Abu Dhabi.
Left: Shopping in the boutique outlets of Jumeirah Towers, Dubai. Right: The Burj Khalifa, Dubai, the world's tallest building
www.sellinglonghaul.com • June 2011 19
Selling Tip
Head to Ferrari World in Abu Dhabi for motorsport fun and
white- knuckle thrills for the whole family
DTCM
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