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10% 20% 30% 40% 50% 60% 70%


0% Brochure Apps Publication Type Magazine Apps


Individual iPad Publications Get an Average of 50% Return Rate


YUDU examined return visits across two reader app types: Magazine Apps and Brochure Apps. On average, 64 percent of Magazine App readers return to the App and an encouraging 43 percent of users return to a brochure app.


Percentage of Return Visitors


Magazine editions are by nature more content led than a brochure and so the higher return rate - almost twice that of the brochure - would be expected. However, the brochure return rate of 43 percent is still encouragingly high, given the promotional nature of brochure content. The findings suggest that the iPad is being used regularly by consumers as a research tool for products and services.


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