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Average Reading Time for iPad Publications is Increasing


On average, the length of time people spend reading iPad publications is increasing. Across two publication types, magazines and brochures, the visitor length of the ten most recent issues of each publication type were examined (with the 10th being the most recent issue at the time of writing).


It was found that time spent reading brochure editions on the iPad has increased by 67 percent over the last 10 releases, a surprisingly larger increase than with iPad magazine editions, which showed an increase of just over 50% since the start of the examined period.


Time Spent on Editions (from earlierst to latest release)


Magazine app Brochure app


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