4
Over One Third of Reader App Users Download Software Updates
Of all downloads of YUDU reader apps, 33.7 percent are software updates to existing apps, while new app downloads account for the remaining 66.3 percent.
Container App Downloads
New App Downloads App Software Updates
This high rate of software updates indicates on-going interaction with the app. User retention is particularly important for edition based magazines, whose sales are largely driven by customers returning to the app when new content is available. While this data doesn’t specifically document the loyalty of customers when purchasing editions, continuing user interaction with the app in the form of updates is a useful guideline for assessing the retention of customers who interact with the apps.
9
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17