On December 25th, app downloads increased by 112 percent on the previous day, and nearly 72 percent on the previous peak on November 21st. This peak in downloads was part of the reason why December saw 33 percent more app downloads than November 2010. Following on from this, app downloads continued to increase into early January, with just over 100 percent more apps being downloaded in January 2011 than December.


While the immediate increase of app downloads in times of high device sales is noteworthy, possibly more significant are figures that show App downloads have remained higher than prior to the device sales peak. In February 2011, nearly 78 percent more downloads were recorded than before the peak in November 2010, and 89 percent in March 2011.


Free App Downloads (Daily Average)


November


December


January


February


March


With the release of the iPad 2 in April 2011, and the success it’s had in the brief time it’s been available (at the time of writing), a similar surge in app downloads and market growth as a whole can be anticipated.


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