In the interest of providing a useful resource for a broad audience across many different sectors, the results were taken from several types of app with readable content - e.g magazine apps, catalog apps and brochure apps. Where possible, these sub-categories will be examined independently from each other. When a more broad observation is appropriate across these types, they are collectively referred to as ‘branded reader apps’. For simplicity, the app owner will be referred to as the ‘publisher’ in all cases.


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