This proportion of new software updates is relatively consistent across the different types of reader apps. 33.2 percent of all Magazine app downloads are software updates, while 38 percent of brochure app downloads are software updates.


These are impressive findings in a marketplace where free apps are considered by many to be disposable. Research conducted by app analytics company Localytics, found that across all app types, 26 percent of those downloaded are used only once.


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