6


In-App Purchase is Increasing


Apple’s in-app purchase system, which lets users buy individual publications or subscriptions from inside an app, is an increasingly important monetization tool for iPad publishers and developers. Our data suggests usage of this functionality has surged in recent months.


When the rate of in-app purchase was examined, it was found that as with free Branded Reader App downloads, in-app purchases have reached a new plateau in the early months of 2011.


Oct 16


Nov 11


Dec 07


Jan 02


28


Feb 23


13


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