Percentage of Readers Registering Details 50% 40% 30% 20% 10% 0% Catalogue Apps Magazine Apps Publication Type Brochure / Promo Apps


The average proportion of users registering optional details across all three app types is therefore just over 39 percent. These figures are encouragingly high and also remarkably consistent with one another, with a difference of only 4% between the highest and lowest app types.


With Apple announcing that the App Store has had over 10 billion worldwide downloads since its conception, publishers have potential access to huge amounts of reader or prospective customer data, creating additional reach which may not previously have been available to them.


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