Both publications follow a similar growth curve, maintaining a steady trajectory throughout the period examined. Encouragingly, the highest growth recorded for brochure Apps is between issue 9 and issue 10- increasing by just under 50 percent. These figures indicate that the time spent reading brochure editions on the iPad is increasing at an accelerated rate.


The average time spent on iPad devices overall is also increasing. A recent survey by Business Insider found that 77.6 percent of tablet owners have increased their usage of the device since purchase. These results suggest that as users become better acclimatised to the functions available on their tablet devices, they are spending longer interacting with them.


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