Introduction


“Branded Reader Apps” - iPad and iPhone Apps that house publications such as magazines, catalogs and brochures, as well as other content such as video. Users download the App and can then access and read the publications within it.


YUDU media are web, mobile and tablet ePublishing specialists who have been serving digital publishing solutions to publishers, retailers and brand owners since 2003. With customers in over 70 countries, producing up to 1,200 digital publications a day and having developed almost 100 iPad and iPhone Apps, they have exclusive access to statistics that shed some light on the success of reader apps and the habits of their users.


The YUDU report draws on analysis of real digital publishing statistics taken across the spectrum of 80 YUDU customer’s iPad and iPhone Apps (and content within the Apps). It focuses on live iPad App usage, offering rare insight into the habits of consumers downloading and using Branded Reader Apps for the iPad and iPhone.


1


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17