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Almost 40% of People who Download a Reader App Supply Opt-in Data


After downloading a branded reader app, an average of almost 40 percent of users register their details when given the option. The information supplied via data capture forms is the property of the publisher and can be exported using a simple CSV download. Although Apple provide minimal statistics to the publishers, they do allow opt-in data capture, giving the user the choice of supplying data or not.


The highest rate of user registration was found to take place on Magazine Apps, with 41.48 percent of readers opting to supply their details. A surprising 38.65 percent of brochure app users supplied their details, with only a slightly lower proportion doing so in Catalogue Apps, where 37.48 percent of readers opted to supply their details. This is a remarkable number, showing that users are almost as likely to supply their information in a promotional app as they are with a magazine title app.


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