GENERALI’S INNOVATION NEWSLETTER
Some powerful examples
When it comes to the customer experience, some might presume online brands can’t compete with those that work via a channel that offers personal contact with knowledgeable staff. But the study shows that a lack of human contact isn’t holding online brands back.
The impressive placing of Amazon and first direct at the top of the table shows that brands can offer a good experience without having a personal touch point.
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06 | iQ INSIGHT
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