GENERALI’S INNOVATION NEWSLETTER
INNOVATION = EASY
@ GENERALI Inspiration is all around you By Marc Lagermann
Some people still think that innovation is something that is done by a lonely inventor hidden in a dark vault under a castle who, after thousands of tries finally succeeds in creating something completely new. Eureka! The reality is a little less romantic, and innovation today looks very much like hard work. If you have had experience working in an innovation team, you’ll know that it is a very challenging and exciting experience to ‘create’ but it comes with rules and methods just like ‘real’ work.
We also know that outsiders do not see our industry as one of the most innovative environments, but internally within our Generali group we have made some major steps the last few years. Our innovation infrastructure is well established and still growing (more Country Heads of Innovation are being appointed), the Generali Innovation Management (GIM) method is being applied in several countries and our top management clearly supports the
16 | iQ INSPIRATIONS
importance of customer centric innovation throughout our group (remember the video message from Mr Perissinotto). In other words, the conditions for innovation projects are good, now we need some inspiration!
A first and easily accessible source for inspiration is, of course, to share experiences and best practices from within our Generali group. The quarterly held CHOI meetings and this iQ newsletter are good examples. But examples from the outside world, in and outside our industry, can also be a great source for inspiration. “It has never been cheaper to start a company in all of human history.” So says Mark Hatch, CEO of TechShop a centre for innovation and invention. What TechShop offers is the space, the tools and machinery needed to turn any idea into a prototype and then into a functioning product. For $125 a month, an inventor can gain access to, and learn how to use, everything from 3D printers to lathes, drill presses and table saws.
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