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Out of all submitted entries, three were to be selected, with the winning ideas becoming


working projects for three people lasting three months and with an allocated budget of €300,000 each.


The competition generated a much higher than anticipated response of 297 ideas from 12 group companies within a six-week period.


January 2011 saw the first round of judging, with the German innovation network with participants of all group companies selecting the top 10 ideas to be assessed at the National Management Board Meeting at the beginning of February.


Ideas from nearly all group companies made it into the top 10, and each idea was judged excellent by the Board Members. Four entries were given top marks so, instead of the planned three winners, it was decided to declare all four ideas as winners.


The winning ideas were:


• GeneraliBOOK: Social Media Platform for employees of the Generali Deutschland Group • Status update via SMS or email: customers get informed about running processes, for example claims statements


• Crowd Sourcing: gain more customer insights and product ideas via Crowd Sourcing • Just-in-time-product: pay as you live approach, insurance coverage bought via smart phone or ATM


Each project has one of the group companies’ CEOs as mentor, supporting any challenges thrown up, such as staffing or organisational issues. With the projects well underway, the initial results are expected towards the end of the first half of 2011.


Christoph Schmallenbach, Board member of Generali Deutschland Holding and German member of the Innovation Steering Committee, paid tribute to the quality of all entrants:


“We’d like to thank and compliment all participants. Their ideas, approach and desire to make a contribution are a massive asset for the Generali Deutschland Group. Furthermore they demonstrate the enormous creative potential within our Group.”


The competition helped garner an increasing momentum of inspiration, especially within the German innovation network, and the word “innovation” was certainly on everyone’s lips.


iQ INNOVATIONS | 11


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