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Positioning the agent as a leader in the digital world


As with most industries and sectors, the insurance world is becoming more and more digital, mobile, accessible and available, and insurance agents cannot afford to be left behind.


Agent websites


To give agents an online presence, Migdal will build them their very own website. This enables online sales of Migdal products, while reinforcing the relationship between Migdal and the agent. The websites offer an abundance of content and information, with each site differing in terms of design and content, as they are built in conjunction with the agent. Agents enjoy all the features and tools in Migdal’s site, but with their own branding. They also have the option of adding content from other companies with whom they work. Furthermore, agents can monitor site activity and use search engines promoting the site. This service is offered for approximately $1,000 for creating the website and another $50 per month maintenance fees.


Directly on the back of this project, in 2011 we also plan to establish a designated Facebook page for each agent.


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