PARKEX 2011: MEETING THE EXHIBITORS Fresh approach to parking
A new website and fresh branding signals the intent of The Parking Shop to cement its place as a key player in the parking industry. At Parkex, The Parking Shop is launching its new branding, refl ecting the company’s appetite for growth and development across many areas of parking, as well as its vision for moving forward. Renowned for spotting new trends and gaps in the marketplace, The Parking Shop will introduce a new back offi ce processing unit, aimed at both local authority customers, as well as private parking operators. Refreshed branding is complemented by the
development of the new website – which will soon incorporate an online shopping facility, making the company resources available 24 hours a day.
A new division within the company – Workfl ow Dynamics – aims to improve effi ciencies in the back offi ce, including processing of permits, statutory documents, penalty charge
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22 MARCH 2011
notices (PCNs), and other related products. Faced with tight budgetary constraints, coupled with demands for improved services, local authorities face real challenges in the management of their parking functions. Doing more with less, reviewing existing operations and evaluating partnerships
with external contractors are all part of the new economic landscape. Workfl ow Dynamics enables a bespoke solution to be developed to meet an authority’s aspirations. As UK distributors for ParkHelp, our new vehicle guidance system offers a sustainable, commercially and environmentally effi cient method of monitoring parking bays both on-and off-street. Benefi ts to the car park operator include: ● Increased use of the whole car park; ● Lower levels of carbon emissions; and ● Energy reduction due to greater system control. All this is complemented by our extensive experience in the parking sector.
STREET WARS STAR AT SHOW
Not very long ago, on a street not very far away, parking enforcement was a rather hit- or-miss affair. But, as Imperial Civil Enforcement Solutions (ICES) will emphasise at Parkex, times have changed. The use of modern
technologies has transformed enforcement practices, and has also revolutionised the back- offi ce
processing and management
of penalty charge notices (PCNs). With mobile video surveillance and handheld technologies supported by satellite data and dedicated review platforms, as well as real-time DVLA connection, we are now a long way from those early days dishing out handwritten parking tickets. 'Street Wars' will highlight
just how far parking enforcement has come in recent years and will give a sneak peek into the future. Keeping abreast of new technologies, ways of improving service effi ciencies and cost-saving techniques will be the driving force as authorities look to deliver more for less. At Parkex, ICES will
show what can be achieved
now by harnessing
dedicated managed services and the latest developments in processing technologies. As well as emphasising the advantages and effi ciencies of keeping pace with the ever-changing world of enforcement, the company will also be launching its dedicated training academy for civil enforcement.
www.britishparking.co.uk
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