CONTENTS Volume 28 // Issue 1 The Industry’s #1 Resource On the Cover:
OnStar’s inclusion on the Mobile Electronics show floor — and the retail market — was a hot topic among the many new and improved products at CES 2011 in Las Vegas.
February/March 2011 |
me-mag.com
What Happened at CES 2011?
Carmakers Crash Aftermarket Party, Head Units Hit High Gear
OnStar: Ready for Retail! PLUS:
What’s the Effect on Specialists? Christmas in March • Hawaii Fiasco • Remote Start Trio Photos courtesty of the respective suppliers and ME staff. Cover Story:
16 // What Happened at International CES? Show-goers were treated to a smaller but vibrant section in the North Hall, in which carmakers made their bid for aftermarket membership, Pandora and other connectivity-based services came closer to in- car reality, and the iFamily still reigned supreme--though Android made some inroads.
News and Features:
40 // Sales & Marketing A Tale of Two Cities … and Two Shops Out to Beat the Post-Christmas Lull
Ocala Car Audio and 604 Autosound use heavy doses of social media to extend heightened sales numbers well past the holidays and into tax time.
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6 // Editor’s Forum Familiar Face, New Mission Solomon Daniels outlines how Mobile Electronics and its online partners will bring a broader product and technology landscape to retail and instal- lation professionals.
8 // Q&A International CES and the Ever-Changing Mobile Electronics Industry CEA President Gary Shapiro outlines a CES/ME marriage in which the commitment doesn’t change, but the players do.
12 // From the Industry The Hawaiian Lesson: How Can Seemingly Crazy Legislation Get Introduced? Forget law enforcement: a few angry residents called their representative, and almost killed an industry.
36 // New Technology What’s Around the Bend? At the Detroit Auto Show, automakers try to stay up with portable integra- tion, but aren’t quite there yet.
42 // Installation Winter Doesn’t Have a Wallet Whether your customers drive high-end luxury or entry level affordabil- ity, snow and cold pile up just the same. Here are three remote-start installs that keep cars in either class toasty and road-ready.
February // March 2011
ON THE MOVE
46 // The Power of Three ... At Your Service Chris Cook explains the Mobile Electronics acquisition and out- lines new and upcoming events and benefits for MERA members.
48 // Master the Art of the Up-Sell “Free Money” is how renowned author Jim Ackerman describes profits earned from perfecting your sales pitch to offer a little more or a little better.
MOBILE ELECTRONICS (USPS 957-170) (ISSN#1523-763X) is published bi-monthly, with an additional issue in July, by Mobile Electronics Retailers Association, Inc. 85 Flagship Drive, Suite F, North Andover, MA 01845. Periodicals postage paid at Lawrence, MA 01842-8887 and additional mailing offices. POSTMASTER: Send address changes to Mobile Electronics PO Box 3186 Redondo Beach, CA 90277. Please allow 6-8 weeks for address changes to take effect. Subscription Prices - United States $35 per year, Canada $42 per year, Foreign $75 per year, Single copy price - $5; Buyer’s Guide $25. Please allow 6-8 weeks to receive your first issue.
4 Mobile Electronics February | March 2011
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