NEWS & TRENDS Kicker Kicker introduced a number of new car audio products at
CES, first up being its new amplified subwoofer enclosures, the BassStation and SubStation. These amplified sub en- closures can be integrated with aftermarket or factory head units, according to Kicker. The Solo- Baric L3 speaker is available in a dual-sub box, a single-sub model and a thin-profile box. In Kicker’s lineup of speak-
KICKER BASSSTATION
ers are the KS and DS lines. The DS line is an entry-level group designed to work with factory systems. The KS line is
Memphis Car Audio The company showed its new entry-level group of Mem-
phis-branded products, the Street Reference line, featuring two 12-inch subwoofers and an amplifier. For its MR line, the company added a five-channel amplifier and a 1,200- watt mono block amplifier. The company also introduced pod tower speakers for boats. They feature a compression horn, aluminum mounting hardware and come in white and gunmetal gray. Memphis is also offering a new waterproof source unit, ca- pable of connecting to MP3 players, USB and smartphones that offer media player features. It also offers built-in AM/ FM radio, a 40 x 4-Watt amplifier and is Bluetooth ready (requires external module). Beyond new products, Memphis announced that it is the
designed for higher power systems and works well with a 50- 75-watt amp, according to the company. Kicker added more SKUs to its amplifiers. The IX is a 1,000-watt RMS five-channel amp and features the same footprint as the four-channel amp, according to the company. All Kicker amps use the company’s Fail-safe Integration
Technology (FIT). In addition, when using a factory radio, the amp can turn itself on and off. Kicker said its line of ZX mod- els have been upgraded with FIT. The company expanded its DX lineup to include a 600-watt five-channel amplifier and a 400-watt four-channel amp. The company also added its new DX 125.2 two-channel amp and its new DX 250.1 mono amp, which also have FIT technology.
official licensee of Fast Five, the new film in the Fast and Furious franchise. The company will have a drawing for two round-trip tick- ets for consumers. Personnel from the retailer that the winning customer won the drawing from will also get to go. The company is also launching
MEMPHIS CAR AUDIO
a dealer rewards program that rewards dealers with points for selling Memphis products. They can exchange the points for cash and prizes. Memphis stated this program was slated to begin in February.
Metra Electronics Metra introduced a range of new integration products, its
new Android app and announced distribution agreements with a number of companies. In Metra’s Axxess line, the company showed its ASWC-
STALK and its RFASWC steering wheel control solutions, which allow an installer to add steering wheel control of an aftermarket radio to a vehicle. These models are also compatible with Bluetooth-enabled head units, according to the company. Next, the company introduced 30 new models in its vehicle-specific OE Style Direct Fit Mobile Multimedia Enter- tainment Systems product line, which features navigation, iPod connectivity, multimedia connectivity and hands-free Bluetooth capability.
In its line of dash kits, the company introduced its new 2011 Chevy Cruze kit, which includes parts for DIN and dou- ble-DIN radios, and its 2010-and-up Ford Fiesta Kit. Lastly, Metra announced its
first Android app for the Android Market, which provides a vehicle fit guide for Metra products, an installation videos section and company sales contact infor- mation.
METRA
26 Mobile Electronics February | March 2011
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