DESIGN


“...an awful lot of perspiration and graft went into bringing our first watches to market. But there was also the excitement of seeing them develop and change and become the watches we all wanted.”


Chris Ward C3 GWT £280.00 The C3 GWT which still remains one of Chris Ward’s favourites.


Mike’s and Peter’s wives. Peter’s wife, Monica, is actually a distant relative of the famous 18th Century Lancastrian clockmaker Thomas Worswick.


In the end, however, the


simplicity of using the name of the watchmaker among them, Christopher Ward, was the most obvious route. As Mike says: “We realised that we did not want or need to hide behind a pseudonym. We wanted to be known for the quality and design of the watches, and were proud to put a name to that.” With further pre-production samples signed off by January 2005, a name in place, a website designed, and packaging on order, the team gave the go-ahead for production to start in February 2005.


In late May the first watches arrived in England and as Chris says: “Summer 2004 to early summer 2005 may seem like quite a short time, but as well as all that inspiration an awful lot of


28 24/7 Orderline 0844 875 1515


perspiration and graft went into bringing our first watches to market. But there is also the excitement of seeing them develop and change and become the watches we all wanted.”


Once the watches had arrived, photography and the creation of the advertising took place, again in hand with Adam and his team. And the results, as they say, are


history. The Malverns were centre stage in ads in The Independent, Telegraph and Times newspapers that attracted the first customers to the website – and the first watch, a C5SWT was sold to one Mr Clarke on June 5th, 2005. Today, over 5 years later, both the original watches are still going strong and remain in demand.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44