DESIGN
“In the end, we did not want to hide behind a pseudonym. We wanted to be known for the quality and design of the watches, and proud to put a name to that.” Mike France
development of both the company ethos and the watch design so that the eventual launch watches actually embodied the company ethos. Over the following three months constant reiterations and refinements were made until the team had two watches developed – an ivory faced automatic analogue with a leather strap and a blacked faced quartz chronograph on a bracelet. This was the start of the C5 and the C3 respectively – The start of what was to be the Malvern Collection.
With the final design sketches to hand, the team
started to work with component manufacturers on the technical development of the watches, using Swiss made movements from manufacturers such as ETA and Ronda. Technical drawings were made in great detail of every single component that would eventually find itself in the watch.
Within one to two months, they had a CNC machine made prototype. This was the first time that the watches were seen as a three dimensional product – a real thrill for the team. More refinements followed as the final versions of the C5 and C3 evolved. And it was another two months before the pre-production samples arrived in November 2004.
During the hiatus waiting for the pre-production watch samples, the team worked on the development of the ancillary elements, such as designing boxes, straps, packaging and graphics, plus the development of a simple transactional website. Meanwhile, the business still did not have a name.
CAD drawings of the prototype watch, start to give life to the C5 Malvern Automatic
26 24/7 Orderline 0844 875 1515
A number of diversions were taken and eventually rejected, including MPC – which took in the initials of the founders’ names – and Fennel & Worswick. The latter being the maiden names of page 28➔
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44