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LEEK’S WESTWOOD COLLEGE ASSISTANT HEAD TEACHER HAS TURNED HIS DEDICATION TO CHRISTOPHER WARD WATCHES INTO AN AS LEVEL PROJECT FOR HIS MEDIA STUDENTS


London advert. But these are not the usual advertising agency fodder. These ads were created by A level students Lucy Sayers and Amy Tideswell.


L As part of their Media Studies


AS, Lucy, Amy and their classmates at Westwood College in Leek were asked by assistant head teacher Dan Owen to come up with an


ook at the ad over the page and you’ll see a great looking Christopher Ward


and advertisement idea based on Christopher Ward. “The company’s website has a lot of information about the business, its mission and design process. It gives you a really good vibe about the company,” he says. And as a result it enabled the students easily to research deeply into the business.


And to top things off Chris Ward himself judged the students’ work, choosing the ad designs published here.


ring and she wanted to buy me a watch. I started to research and found that a quality Swiss-made brand was going to cost £1,500 to £2,000 minimum. “I started a search on the internet looking for better prices and came across Christopher Ward London. I loved the heritage designs, so we bought my first CW.”


Dan now owns seven of his own CW watches and has bought a further five as gifts for his wife – of


“The company’s website has a lot of information about the business, its mission and design process. It gives you a really good vibe about the company,” Dan says.


advertising campaign for Christopher Ward watches. Dan explains: “As part of their


understanding of the magazine industry, students need to know how advertising works. So I set them an assignment to prepare a case study


14 24/7 Orderline 0844 875 1515 Christopher Ward was not a


totally random choice, as Dan Owen is a keen supporter of the brand – with 12 purchases under his belt.


“When our daughter was born in 2009, I bought my wife an eternity


course – plus family members and friends. “It was the start of an expensive habit,” he jokes. “Christopher Ward watches are still a significant purchase, but you are buying a watch that is part of something fashionable and new.”


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