DESIGN


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Design The making of a Malvern


THE SUCCESS STORY OF CHRISTOPHER WARD LONDON IS INTRICATELY WOVEN WITH THE DESIGN AND DEVELOPMENT OF THE C5 MALVERN AUTOMATIC AND THE C3 MALVERN CHRONOGRAPH – THE FIRST EVER TWO WATCHES THE COMPANY CREATED.


watch is an intricate and complex piece of machinery and its progress from the


drawing board to the wrist is a long process that marries high-level aesthetics with precision engineering.


And the creation of Christopher Ward’s C5 Malvern Automatic and C3 Malvern Chronograph watches – the two models with which the business launched through an advertising campaign and on their website in June, 2005 – mirrors the development of the Christopher Ward ethos and philosophy. Working on the basis that ‘less is more’ for both the design development of the watches and of


24 www.christopherward.co.uk


The prototype process starts with detailed technical drawings created that turn the design vision into a reality


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