Like to know more? Visit www.visitusa.org.uk Subscribe to our fortnightly email newsletter online. Call the information and brochure request line on 0870 777 2213 or email vusa@bhpdirect-mail.com


California relies on the classics


Orlando plays the name game The Orlando Tourism Bureau has


changed its name to Visit Orlando. The new name reflects the tourism body’s focus on increasing overnight leisure visitation through its global sales and marketing initiatives, said George Aguel, chairman of Visit Orlando. “Our new name reflects our


commitment to bringing visitors from around the world to Orlando and Orange County. It is simple, concise, user-friendly and more hospitable,” said Gary Sain, president and CEO of Visit Orlando. A new logo is being designed and will


California Tourism’s latest


promotional UK campaign, California Classics, continues throughout this month (February). Designed to celebrate the state’s ‘unique place in the world of film’ the campaign shows off locations around the state that have been the backdrop of well-known movies. The promotion includes a California Classic movie season on Sky Movies, introduced by Alex Zane, a series of one-off cinema screenings around the country and a competition to win the opportunity to recreate a favourite classic cinematic moment in California. The campaign centres around eight


classic Californian movies that will play out on Sky Movies Modern Greats each Sunday at 8pm. Films being shown in February are: Bullitt (6th), Rebel Without a Cause (13th), Milk (20th) and Chinatown (27th). A campaign website is hosting a competition to find the best remake, review or send-up of a classic Californian movie. The winner will be flown out to California to remake their film on location with the resulting film being broadcast on Guardian.co.uk. The website also has an interactive


movie map showing California film locations as well as suggested itineraries. www.californiaclassics.co.uk


States make capital out of Civil War The Capital Region is ready to show


visitors the pivotal role it played in America’s Civil War. This year is the sesquicentennial


(150th) anniversary of the war and visitors can tour the area by following Civil War trails and sites across Maryland, Virginia and Washington DC. Baltimore, where the first blood of the


conflict was shed (in the Pratt Street riot) played a vital role as the main transportation hub for the Union Army and also as home to one of the largest hospitals that tended to both sides. Washington DC was where Abraham Lincoln, the president who opposed slavery, was shot by John Wilkes Booth at Ford’s Theatre. The theatre is still open and tourists can visit the museum and learn more about the tragedy and the war. And it was at Appomattox, in Virginia, where General Lee, realising that the


be unveiled shortly. Orlando’s travel and tourism industry generates nearly $28 billion in annual spending and $13.6 billion in annual


direct and indirect wages as Central Florida’s number one employer. Orlando was the most visited US


destination in 2009, welcoming an estimated 46.6 million visitors. www.VisitOrlando.com/cvb


Visitors offered Chicago backstage pass Visitors to Chicago this autumn will be


offered a unique opportunity to discover the Windy City’s iconic architecture. The first annual openhousechicago weekend, which will run October 14-16, is being planned by the Chicago Architecture Foundation. The CFA already operates 85 tours, exhibitions, educational programmes and a retail shop, but openhousechicago, which will feature an in-depth weekend of events, will be an excellent addition, said Lynn Osmond, the foundation’s president and CEO.


“We will illustrate past achievements, highlight current trends and suggest how each person can play a role in generating a city’s landscape.” Visitors at openhousechicago 2011 will


enjoy free admission to more than 100 of the city’s more significant but also restricted places and spaces, including factories, restaurants, sporting facilities and cultural institutions, covering Chicago’s many diverse neighbourhoods. Osmond said visitors would be getting


a 'backstage pass' to the city. www.openhousechicago.org


Book clients a Hollywood CityPASS A Hollywood CityPASS offers


‘Tinseltown’-bound visitors significant savings on key marquee attractions. An adult 2011 Hollywood CityPASS


game was up for the Confederate Southern Army, surrendered. Virginia is also home to Arlington Cemetery, which dates back to the Civil War. Today is it the burial place of more than 200,000 US veterans. www.baltimore.org/civilwar www.virginiacivilwar.org www.washington.org/cwcr


– a pocket-sized ticket booklet – sells for $59 (a value of $108.90), saving 46 per cent off combined admission to participating attractions. A Youth CityPASS (ages three-11) sells for $39 (a value of $79), saving travellers 51 per cent. Hollywood CityPASS holders enjoy


Red Line Tours' ‘Behind-the-Scenes' Tour, a guided excursion to famous film locations, classic movie places, the iconic Hollywood Sign, the Hollywood Walk of Fame, the Starline Movie Stars' Homes Tour, Madame


Tussauds Hollywood; and a choice of either the Kodak Theatre Guided Tour or The Hollywood Museum in the historic Max Factor Building. CityPASS travellers save more than


just money, however: they also save time. At Hollywood CityPASS attractions, pass holders take the VIP route, skipping most main-entrance ticket lines. CityPASS ticket booklets are


available for New York City, Atlanta, Boston, Chicago, Houston, Philadelphia, San Francisco, Seattle, Southern California and Toronto. All passes are commissionable for


travel agents. www.citypass.com


www.sellinglonghaul.com • February 2011 33


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68