industry comment
JODY HANSON SALES & MARKETING DIRECTOR, NEW ORLEANS CVB & LOUISIANA OFFICE OF TOURISM
“2010 was our best year since Katrina. We ended 2009 with 7.5 million visitors and are hopeful
2010 ended with 7.5 million visitors or more. We expect 2011 to be a strong year for us. The coverage following the Saints’ Superbowl win last year showed the world that New Orleans is the place to party. The British consumer is now confidently exploring beyond New Orleans into cities throughout Louisiana which offer history, culture and an insight into Cajun life, food and music.” (See USA: The South, page 34)
ELISABETH HAKIM SENIOR UK MARKETS COORDINATOR, PROMPERU
“Over 50 per cent of UK visitors to Peru use a travel agent, so agents need to be confident
when selling Peru. We’re launching a UK version of our online training programme in June and we’ll be hosting more roadshows too. There has been a lot of new top-end product in the Sacred Valley in recent years – not just hotels, but experiences too. The majority of new developments have been in the south, but we’re taking steps in the north too.” (See Peru and Ecuador, page 40)
STEVE HARTRIDGE EDITOR
welcome A
TO SELLING LONG HAUL
fter a promising beginning to the year, with many tour operators and travel agents reporting a ‘flying start’ to bookings, January morphed into something of a troubled month as first worse-than-
expected economic news and then unrest in North Africa dimmed the general prospects for travel. Or maybe not. The upside of a faltering economy and creeping inflation is that interest rates are likely to stay at basement levels longer than anticipated. This is good news for most mortgage payers but not so good news for long-term savers or those whose travel is paid for off the interest of their savings. Egypt and Tunisia, offering winter sunshine, excellent beach resorts and a genuine splash of culture and history, have the necessary assets to recover quickly from their recent turmoil. Similarly, the USA, Australia and South Africa, three countries whose inbound tourism sectors are being hampered by strong currencies at the moment, all have the attributes and attractions to overcome the diluted spending power of sterling for UK travellers. Two regions benefitting from their value-for-money tag are South America and Asia. Discover how you can maximise sales of Ecuador and Peru and the beaches and cities of the Far East inside. Finally, we’ve got two great competitions this month: fancy a place
on a fam trip to Thailand or spotting unique wildlife in the Galápagos Islands? Then read on!
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