MI SPACE


SOUNDALIKES HELEN VARLEY


Company/job title: Fender Musical Instruments GBI, marketing & artist relations manager


Years in the industry? Seven years in record companies (EMI & Warner), ten months at Fender


First single bought? I honestly don’t remember – first album was Oasis Definitely Maybe and the Friends soundtrack both bought at the same time.


Favourite album? Absolute dead tie between – Lit A Place In The Sun and Oasis Definitely Maybe.


Currently listening to? D.R.U.G.S. (new band from ex Chiodos frontman Craig Owens) – If You Think This Song Is About You It Probably Is


Favourite musician? Noel Gallagher – roll on the solo album


Which instruments do you play? Guitar (very badly)


Are you currently in a band? Ha, no


APOCALYPTICA


Cello and heavy metal might seem an odd combination, but with over 3,000,000 albums sold, style doesn’t get much more appealing than Apocalyptica’s. Here’s how the Finns do it…


PERRTU KIVILAASKO: cello – Jay Haide cello, DPA mic DAD 4099 C, Peavey 6505+ with 4x12 cabinet, Palmer PDI-03, Line 6 POD X3 Pro, G-Lab MIDI Splitterbox M3S, Kenton MIDI Merge, Palmer Y-Box PGA 03, Boss TU-3 Tuner, MXR eq, Rocktron Hush Ultra, G-Lab MGC-6, G-Lab Powerbox, EBS Octabass, Sans-Amp Bass Driver DI, Line 6 DL 4, Tech 21 Sans-Amp Tri A.C, G-Lab GSC-3 MIDI controller, Tech 21 MIDI Mouse, Schertler Stat-C-Sel Pick-up, Schertler Basik Pick-up


the international monthly magazine for music instrument professional and everyone in the MI business


Managing Editor Andy Barrett mipro@intentmedia.co.uk


Editor at Large Gary Cooper gary@garycooper.biz


Staff Writer Adam Savage adam.savage@intentmedia.co.uk


Advertising Manager Darrell Carter darrell.carter@intentmedia.co.uk


Sales Executive Jodie Holdway jodie.holdway@intentmedia.co.uk


Designer Claire Brocklesby claire.brocklesby@intentmedia.co.uk


Production Executive Rosie McKeown rosie.mckeown@intentmedia.co.uk


Marketing & Circulation Lindsay Banham mipro.subscriptions@c-cms.com


MI PRO Magazine. Saxon House, 6a St. Andrew Street. Hertford, Hertfordshire. SG14 1JA


ISSN: 1750-41980 Copyright 2010 Printed by The Manson Group, AL3 6PZ


90 miPRO JANUARY 2011


Editorial Production Manager Helen French helen.french@intentmedia.co.uk


Publisher Dave Roberts dave.roberts@intentmedia.co.uk


Managing Director Stuart Dinsey stuart.dinsey@intentmedia.co.uk


PAAVO LÖTJÖNEN: cello – Jay Haide cello, DPA mic DAD 4099 C, Peavey 6505+ with 4x12 cabinet, Palmer PDI 3, Vox Tonelab, Palmer Y-Box PGA 03, G-Lab MIDI Splitterbox M3S, G-Lab Powerbox, Kenton MIDI Merge, Boss TU-3 Tuner, MXR eq, G-Lab MGC06, Rocktron Hush Ultra, Electro Harmonics POG 2, Tech 21 Sans-Amp Bass Drive, Tech 21 MIDI Mouse, G’Lab GSC-3 MIDI Controller, Schertler Stat-C-Sel Pick-up, Schertler Basik Pick-up


MIKKO SIREN: drums – Pearl MRX kit (black), 18” x 22” Kick, 14”x 14”, 16”x 16”, 16” x 18” and 16” x 22” Floor Toms, six ½” x 14” Steve Ferrone Signature Snare, six ½” x 14” Sensitone Elite Snare, C-1000 cymbal stands, P-2000 pedal, Zildjian cymbals: 15” A New Beat Hi- Hats, 17”, 18” and 19” Z3 Medium Crashes, 20” K Ride, 20” K Custom Dry Ride, 18” Z3 China, 19” Hybrid China, Vater 5B drum sticks, DPA mic DAD 4099 for marching bass drum


MI Pro has a monthly circulation of well over 6,000. It is distributed to all MI retailers and industry professionals plus carefully selected pro audio executives and resellers.


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MI PRO is published 12 times a year, reaching well over 6,000 readers throughout the UK and international market.


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© Intent Media 2010 No part of this publication may be reproduced in any form or by any means without prior permission of the copyright owners. Printed by The Manson Group, AL3 6PZ


ISSN 1750-4198


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Tel: 01992 535646 (Editorial) Tel: 01992 535647 (Advertising) Fax: 01992 535648


NEXT MONTH


Sector spotlights look at the high-end acoustic guitar market and the (still rather uncertain) wireless mic sector, while NAMM gets the full report treatment and


EDITORIAL: ANDY BARRETT mipro@intentmedia.co.uk ADVERTISING: JODIE HOLDWAY jodie.holdway@intentmedia.co.uk


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