NAMM EVENT PREVIEW Home from home


The NAMM Show is upon us once more, so make sure you don’t forget to take along your copy of MI Pro and go see the following companies’ latest offerings to the wonderful world of music making. Andy Barrett runs us through it all…


THE NAMM SHOW, ANAHEIM CONVENTION CENTER, CALIFORNIA, JANUARY 13TH TO 16TH


manufacturing and brands still dictates that any trade exhibition held here will be central to the MI world as a whole. The fact that the NAMM Show is 109 years young and located in California during January means that the global MI village doesn’t even consider whether it should attend or not – it remains simply the archetypal ‘go to’ show. This year’s show will be more packed with events and ‘university’ sessions than ever before – and with a heft of the US association’s weight leaning towards the pro audio sector, as NAMM aims to up its profile in that arena. MI and ‘doing the biz’ still remain the very


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core of the NAMM Show, however, but the location and timing make it quite a unique event – one where the industry gets to feel good about itself and receives that all- important shot of optimism for the year ahead. What follows over the next few pages then,


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espite being on the other side of the world from where British and European business takes place, the strength of US


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The fact that the NAMM show is 109 years young and located in California during January means the global MI village doesn’t consider it – it just goes.


is an incomplete and almost arbitrary run through of the information that is currently available to us as we go to press in the middle of December, but make no mistake, these are all booths that will no doubt compel and delight the trade crowds enjoying the Californian winter sun…


ASHDOWN: HALL C 4778 Kicking off with a top UK brand, Ashdown (along with sister companies Hayden and


Rock House bigs it up on its new global distributor’s stand – Hal Leonard


Bass supremo Tony Levin will be in Loud’s demo room


Lodestone) has a huge selection of new gear on its (always eye-catching) stand. Starting with the bass gear, a limited edition JJ Burnell head is being introduced, packing 575 Watts and sporting a class 12-band graphic eq. Also of note is the swathe of gear in the VS and Touring series – no fewer than 11 new products here – including the 330 Touring combo with four ten-inch speakers. A real beaut it must be said. For the six-stringers, Hayden has 11 new


products in total, including five in the Mofo series and another six for the HGTs. For the Mofos, a new Classic head catches the eye at 40 Watts and ships with a footswitch, for an estimated retail price of £429. The HGT series has a new 20-Watt amp, available as both a head and a combo, again with retail process to impress (£399 for the head and £429 for the combo).


Lodestone also continues its bid to break into the entry-level guitar market with a new range of guitars based on classic body designs.


miPRO JANUARY 2011 13


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