fashionLogistics
products are consolidated by shop order and delivered directly to the point of sale.”
INCREASE IN VOLUMES DB Schenker’s De Silva makes similar observations about the general trend for growth in fashion goods traffic into Asia. “Generally, while the growth markets for fashion remain the same, with major volumes moving to Europe and the US from Asia, we are also seeing an increase in volumes moving to and within the Asia Pacific region,” he remarked. “Changes are also happening on the production side. China remains the major manufacturing base but it is interesting to note that customers are spreading their manufacturing locations, with the Indian sub-continent countries in particular gaining a considerable increase in orders.” In a similar vein, Logwin’s Sonntag suggests there is a
tendency for clothing and shoe manufacturing locations to move to the west of China and to Vietnam. “This requires new air freight connections and upgrading of airport freight infrastructure… We will keep our focus specifically on this issue.”
Ringheim says the retailers require “more flexible supply chains”
DHL’s Ringheim adds that due to increased wealth
distribution in China and other Asia Pacific region countries, there are more and more consumers with cash to spend. Those people are starting to become increasingly fashion aware and are buying more clothes. “On the manufacturing side, China is of course by far
the largest location for fashion and apparel industry production, but over the last few years it has been getting increasing competition from some of the emerging economies like India, Sri Lanka, Bangladesh, Pakistan,
AIR LOGISTICSCHINA 31
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