fashionLogistics
DEPLETED STOCKS International forwarders and
logistics service providers active in the fashion sector voice similar
views. Janaka De Silva, the Hong Kong-based director - fashion retail, Asia Pacific, for DB Schenker Logistics, states that while fashion
goods traffic had seen “negative growth” during the recession
period, by the fourth quarter of 2009 demand for air freight services was
increasing again. “Most fashion customers had their stocks depleted by that time and
they had to bring in new stock. The majority of that had to go by air due to tight delivery schedules and the
demand for air freight increased beyond all expectations during that period,” De
Silva said. He went on: “That trend has continued
for British Airways World Cargo, which estimates that garments make up around 35 percent of the total traffic on its scheduled B747-400 freighter services out of mainland China (Shanghai) and Hong Kong. “However, fashion sector air freight traffic has now
recovered up to pre-crisis levels,” Cheetham said. “Part of that is due to inventories being run down and people not being able to restock in time using sea freight. Also, instability and general uncertainty in the overall fashion market tends to push garments towards air freight.”
this year, with a high demand from the fashion industry for air freight. We are seeing volumes increasing further and some of the major carriers are bringing back capacity to cater for the additional demand.” Dave Emerson is director of Seko Synergy, a UK-based
logistics solutions provider active in the movement of fashion/lifestyle products out of the Asia Pacific region, including Hong Kong and mainland China, to both the UK and US. He largely went along with those observations, although he also sounded a note of caution. “Overall, fashion product movements by air did drop during the recession but each client reacted differently. Some were very clearly affected in terms of their volumes but others not so,” he observed. Emerson continued: “Now the business seems to have
really started showing signs of growth and some buoyancy again. We are very encouraged by the volumes seen over the last three to six months - they are way better than we had expected. But you can also see that the major retailers, in particular, still appear to be cautious with their spends.” Generally, though,
De Silva: “some of the major carriers are bringing back capacity to cater for the additional demand”
international logistics service providers involved with fashion industry supply chain movements are optimistic about the longer term prospects for related air freight business. They are encouraged by the fact that
Emerson: “we are very encouraged by the volumes seen over the last three to six months”
AIR LOGISTICSCHINA 27
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52