fashionLogistics
continuing expansion by multinational retailers into emerging markets around the world. Such growth, claim logistics service providers, often requires the use of air freight to support the extension of supply chains into those new areas. One of the main markets in that context is China, where
fast-growing consumer wealth is generating growing demand for luxury and fashion products. In some cases, particularly where luxury brands are concerned, that means a requirement to move more products from manufacturing bases in Europe into Asia. “We are observing an increase in flights with clothing
and marketing, air and ocean, for Logwin, a Luxembourg- based global forwarder/contract logistics solutions provider with a strong involvement in the fashion and lifestyle products sector and an Asian presence that includes locations in Hong Kong and 16 points in mainland China. “Over time, textile manufacturers have increased the
number of their collections from two to four a year (and in some cases even as many as 12 a year) flying them into Europe by air,” he noted. “Today, it is predominantly sample merchandise that travels by air, specifically high quality, fast-moving textiles, shoes and accessories.” Another trend helping to drive the growth of the air freight business in the fashion products sector is the
30 AIR LOGISTICSCHINA
of all types from Italy, France and Germany to Asia, as well as within Asia,” reported Logwin’s Hoebelt. “To give you one example, not only do we deliver goods to a customer in Singapore from the manufacturing plant in China but we are mixing the deliveries true-to-cycle with fashion and lifestyle products from Europe.” His colleague, Tomas Sonntag,
Logwin’s head of global air freight product management and managing director Far East Asia region, air and ocean, added: “Through our cross-docking facilities, those
Sonntag notes manufacturing moving “to the west of China and to Vietnam”
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