FEATURE MALAYSIA, SINGAPORE, BRUNEI
back in CELEBRATING 20 YEARS
S INGAPORE, MALAYS IA & BRUNE I
LONG - HAU L S E L L I NG
Back in 1990 long- haul holidays were starting to become
more attainable. Marketing itself under the tagline ‘Instant Asia’, Singapore was working hard to promote itself as a cultural heritage destination, with investment going into areas like Chinatown and Clarke Quay, with numerous traditional shophouses reopening as restaurants and craft shops. A ‘Rediscover Singapore’ promotion in March of that year attracted more than 600 guests from the UK travel trade. Malaysia was also on a
marketing drive – 1990 was decreed Visit Malaysia year, which saw international arrivals rise from 4.85m in 1989 to 7.45m within just 12 months (today’s figure is over 20m, but this was still a huge increase). The tourist board spent its efforts in promoting five areas: Kuala Lumpur (where the Petronas Towers were still eight years from being completed), Borneo, Pangkor, Penang and Langkawi. In 1990, Kuoni offered a seven-
night stay at the Rasa Sayang Resort, Penang, including flights and transfers, from £855pp. 1990 was also the year Royal
BACK IN
BACK IN
nights at Berjaya Tioman in a chalet, both with breakfast, and including flights with Singapore Airlines from Heathrow and transfers in resort, is priced from £1622pp. This price is based on two sharing and a September departure.
EMIRATES TOURS Perhentian Island, Malaysia EUNICE YEO
AREA DIRECTOR FOR N & W EUROPE SINGAPORE TOURISM BOARD “The impact of the two integrated resorts being open means we’re looking at between 11.5
Brunei Airlines launched flights from Gatwick to Brunei (moving to Heathrow the following year). The majority of its passengers back then were Shell oil workers.
1990 B A C K I N 36 September 2010 •
www.sellinglonghaul.com
and 12.5 million visitors this year, which translates as between 20 and 30 per cent growth year on year. We’ve just had our seventh consecutive month of record visitor arrivals, so we’re feeling bullish. Within that, UK figures are showing single-digit growth, but we’re still happy about that, particularly given the dramas around the volcano and the BA strikes. We hosted a fam trip for 80 UK agents in May and we’ll be looking to do something similar in the early stages of next year.”
CHRIS ROBLES DIRECTOR OF MARKETING BRUNEI TOURIST BOARD “Brunei is a little-known, tasteful, friendly and exotic destination that will appeal to seasoned travellers, families and nature lovers in general. Minutes away from the capital, bands of frolicking Borneo
endemic proboscis monkeys can be spotted by the riverbank. Further afield, the pristine expanses of tropical rainforests can be easily and safely explored in short day trips, or overnight at comfortable lodges or resorts for a stronger experience. Lively day and night markets, a good array of accommodation, dining and shopping experiences and traffic jam free roads make the capital enjoyable."
WHE R E TO BOOK IT TRAVEL 2
0800 0224 182;
www.travel2.com. The operator has an eight-night trip to the Malaysian island of Langkawi from £869pp. The price includes accommodation at the three-star Federal Villa and return flights from the UK with Etihad Airways. The offer is valid for booking until September 30, 2010, for travel until the same date.
KUONI
01306 74700
www.kuoni.co.uk A seven-night break in the region, staying three nights at Traders Singapore in a superior room and four
0844 800 3675
www.emiratestours.co.uk The Eastern and Oriental Express package starts from £3,249pp. The train, which runs from Singapore to Bangkok, passes through peninsular Malaysia. The price includes return Emirates Economy Class flights, two nights in a Pullman Cabin on the Eastern & Oriental Express with all meals onboard and selected sightseeing tours, seven nights at the Banyan Tree Phuket with breakfast daily, as well as internal flights and transfers. It is valid for travel from April 1 to April 16 2011.
WHO F LI E S THE RE? DIRECT TO MALAYSIA: MALAYSIA AIRLINES
www.malaysiaairlines.com 0871 423 9090 AIR ASIA X
www.airasia.com 0845 605 3333
DIRECT TO SINGAPORE: SINGAPORE AIRLINES
www.singaporeair.com 0844 800 2380 BRITISH AIRWAYS
www.britishairways.com 0844 493 0787 QANTAS
www.qantas.com.au 0845 7747 767
DIRECT TO BRUNEI: ROYAL BRUNEI AIRLINES
www.bruneiair.com/uk 020 7584 6660 Numerous indirect routes are offered by other carriers. •
PARADISE SANDY BAY PENANG
“A Retreat to Paradise” Discover Paradise Sandy Bay Penang, the tropical gateway. Ideally located on a beautiful beachfront that offers expansive stretches of glittering sandy beaches and tranquil sea. It is a perfect place for sea sports, sun bathing or pure relaxation at our Inhouse Spa
For details and reservations, please check our website at
www.paradisehotel.com, email at reservation@
paradisehotel.com or call us at +604-899 9999
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