industry comment
ANGIE SLOAN REGIONAL DIRECTOR, KENYA TOURIST BOARD
“We're launching a series of integrated campaigns between now and November to stimulate consumer demand whilst incentivising and educating the trade. We want to give sales agents the tools to up-sell Kenya and increase their revenue. Kenya is a favourite with tour operators – it is a complicated destination for consumers to self- package and thus they look for expertise from the trade. “We need to ensure we are continually educating the trade on new developments and the areas opening up to tourism.” (See Kenya, page 24)
ELAINE BARRETT TRADE DIRECTOR, MAURITIUS TOURISM PROMOTION AUTHORITY (MPTA)
“June saw an increase of 16 per cent for UK arrivals to Mauritius, compared to the
previous year. We will look to build on this during the next 12 months, highlighting the range of deals and value offers. A nationwide travel trade booking incentive to drive sales was launched in April by MPTA, to include a micro-site produced for agents." (See Indian Ocean, page 45)
Steve Hartridge Editor
welcome TO SELLING LONG HAUL F
ew countries in the world can compare with the UK in the vibrancy and variety of its travel industry, in no way diminished by the nation’s ongoing economic traumas.
Now is the time when that vibrancy and variety can be acknowledged
by you - the industry’s travel agents and homeworkers - in our annual Travel Agents Choice Awards. It’s an opportunity for you to vote for the tour operators, tourist offices, hotels, cruise lines and airlines that help to sustain your business. There’s a host of different categories
in the enclosed special supplement but even if you vote for just a handful of them you can still be eligible for some great prizes. These include a trip to Thailand and another to Portugal as well as invitations to the Selling Long Haul Christmas party (see page 08)! Another exciting enclosure is the new-styled Selling Short Breaks & Holidays which, following research among agents, has been improved to help you sell more short-haul holidays and short breaks. As you'll see, WE'RE BACKING AGENTS more strongly than ever before. Finally this September, there’s the annual 2011 Guide to the Caribbean, Selling Cruising and a special Oman supplement. All of which, together with news and features from around the globe
in Selling Long Haul, demonstrates the enormous breadth of opportunity and choice our industry offers. Well worth voting for.
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