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Tourism update PATA UK


Cox and Kings' Eastern promises


BY STEVE HARTRIDGE Cox & Kings new Far East brochure


features a comprehensive programme of escorted group tours and private tailor- made travel to China, Japan, Mongolia and South East Asia. New for 2011 are a group tour and


ANITA SACH, PATA UK CHAPTER EDITOR Southeast-based agents should make sure they keep September 29 free as Taste of PATA comes to London after two successful events in Manchester and Bournemouth. Borough Market will be taken over


by a selection of tourist boards from the Pacific Asia region for the evening (18.00-21.00). The event is hosted by the PATA UK Chapter and co-sponsored by Emirates Airlines, the airline that links the UK to so much of our region. The event will be a fun night with a variety of regional cuisine and entertainment. With destinations represented including Australia, the Cook Islands, Hong Kong, India and Macau, Taiwan, Thailand, Singapore and the Philippines, this is your chance to join the party and discover just what these destinations have to offer your customers. Plus, one lucky winner will walk


away with a pair of Emirates tickets to the destination of their choice. Participating Sponsors of Taste of


PATA include: Tourism Australia, Emirates, Cook Islands Tourism, Hong Kong Tourism Board, Macau Government Tourist Office, Taiwan Tourism Bureau, Tourism Authority of Thailand, Government of India Ministry of Tourism, Philippines Department of Tourism and the Singapore Tourism Board. Join us on September 29 by registering at www.pata.org.uk.


ASIA IN BRIEF


Extra benefits with Regal Hotels Those staying at participating Regal


Hotels until September 30 for three consecutive nights can claim an extra night free or choose a complimentary food and beverage credit equivalent to one night’s average room rate. The offer applies to Regal Hotels in Hong Kong, Shanghai, Chengdu and Sichuan. www.regalhotel.com


Mandarin Oriental in Macau Mandarin Oriental has opened a


new luxury property in Macau, right in the heart of the city's business, entertainment and high-end retail districts. The 213-room luxury hotel offers panoramic views of Taipa Island, Nam Van Lake, Macau Tower and the hills of the South China coastline. www.mandarinoriental.com


New boutique hotel for Cambodia La Reserve is a new hideaway in Sihanoukville, Cambodia. Located on the west side of Victory Hill about 200m away from Victory beach, all 16 rooms come with a large terrace overlooking the bay of Sihanoukville. Features include a swimming pool, lush gardens, and a restaurant with a French master chef. www.lareserve-sihanoukville.com


two private itineraries to Burma, a combined tour of Japan and South Korea and enhanced itineraries to Indo- China, Thailand and China. Priced from £3,795pp, the popular


Grand Tour of Indo-China accounts for a quarter of all the operator's group tours in the region and, new for 2011, it includes a night in Halong City, with a morning junk boat cruise on Halong Bay. The Golden Land of Burma is a


13-day, 10-night escorted group tour


Fairmont brings back Shanghai landmark


One of China's most iconic hotels is


again welcoming guests after the Fairmont Peace Hotel opened its doors in late July after a comprehensive restoration programme. The hotel, which opened in 1929 and


was widely known as the ‘Number One mansion in the Far East’ due to its prime location along the Bund, had been


priced from £2,195pp, with the first departure on October 8 2010. The price includes international flights from London via Bangkok with Thai


closed since 2007. The 270-room hotel has six restaurants and lounges, including the Jazz Bar, a Shanghai institution since the 1930s. The eighth floor hosts the Peace Hall,


where the property's iconic sprung- wooden dance floor is a nod to the memories of old Shanghai cabarets and gala parties. A new extension to the building houses


a sky-lit swimming pool and a Willow Stream Spa. Art deco motifs and furnishings are found throughout the hotel. Rates start from £217 a night. 0845 071 0153; www.fairmont.com


Malacca gets new five-star resort


The newest resort to open in Malacca, Malaysia, the Philea Resort & Spa, opened this summer. Situated in Ayer Keroh, Malacca, the 201-room luxury resort has been built around a valley and has water features, such as man-made


waterfalls. The property also features the Rumah Tanjung Spa, a gym and sauna, and a kids’ club. Malacca is a designated UNESCO


World Heritage city. www.phileahotel.com


Airways, some guided excursions, transfers and accommodation that includes breakfast daily. www.coxandkings.co.uk


Hong Kong is trading up


Shangri-La Hotels and Resorts has introduced its mid-market Traders brand to Hong Kong. Located on Queen’s Road, 10 minutes


from Hong Kong’s Central Business District in the Western District, Traders Hotel Kong Kong previously operated as Hotel Jen. The 280 guest rooms have views of Victoria Harbour or the Peak. Traders Hotels are located in Abu


Dhabi, Beijing, Changzhou, Dubai, Kuala Lumpur, Manila, Penang, Shenyang, Singapore and Yangon. Special introductory rates of HK$950 (approximately £80), are available until September 30. The offer includes daily buffet breakfast


for two, complimentary internet access, and late check-out. www.tradershotels.com


www.sellinglonghaul.com • September 2010 13


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