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New firm helping Euro talents crack America


Collective Mindz wants to help small games companies launch in the $20bn market by Christopher Dring


A NEW publisher which aims to help small games firms release products in the US market has emerged.


Collective Mindz will work to give small, independent game publishers and developers a means to gain a presence in North American, without the crippling overheads. The company has close relationships with the biggest US distributors, and has direct relationships with retailers such as GameStop. It will handle marketing, sales, distribution, ESRB ratings and more.





Getting set up in the US is a significant undertaking. And it takes time to get to know how things are done.


Andy Burton, Collective Mindz


“Quite a few publishers, particulary in Europe, currently don’t have relationships with the ESRB or the GS1 to get a Universal Product Code,” Andy Burton, president of parent


company Gator Publishing Services, told MCV. “To give these guys that help, you really needed to be a publisher. So that is why we started Collective Mindz.





NORDIC GAMES will lift the lid on its Robbie Williams video game at Gamescom next week. However, the event is being held behind closed doors, so press and trade partners are encouraged to make appointments in advance to avoid missing out. We Sing Robbie Williams was unveiled by MCV last month. It will arrive on Wii in October, and will feature 25 of the singer’s biggest hits such as ‘Angels’, ‘Let Me Entertain


“Getting set up in the US is a pretty significant undertaking. You have to find your distributors, sales organisation and your replicators. And as with anything, it takes time to know the people and how things are done. What we are saying is ‘don’t deal with all that. We will get you in the market.’” Gator Publishing Services will be attending Gamescom 2010 next week.


CEO Andy Burton claims that small Euro devs and publishers can concentrate on content, while Collective Mindz will do the ‘dirty work’ of getting the games into US retailers


[NEWSWIRES]


WARNER BROS: The sequel to last year’s Batman: Arkham Asylumwill arrive in autumn next year. The game will be called Batman: Arkham City.


SQUARE: The firm reported an impressive 814 per cent year-on-year increase in operating profit to Yen 5,434m for the quarter ending June 30th, 2010. Key sales drivers included Final Fantasy XIII, Just Cause 2 and Dragon Quest Monsters: Joker 2.


KONAMI: Net income for the three months ending June 30th, 2010 leapt by 244.7 per cent when compared to the previous year, now up to Yen 1,265m. Success was due to strong sales of MGS: Peace Walkerand a Japanese- only World Cup edition of Winning Eleven(PES).


CODEMASTERS: Operation Flashpoint: Red Riverwill be released for Xbox 360 and PS3 in 2011.


“With Collective Mindz, we are funding everything,” continued Burton. “We will pay the manufacuturing, handle the marketing campaigns. You guys focus on the content and we’ll do the dirty work in getting your products into retail. We work with multiple partners and our coverage is probably better than anyone’s as far as getting placement in retail.” info@gator-team.com


Robbie Williams game set for Germany debut


You’, ‘Rock DJ’, ‘Old Before I Die’ and ‘She’s The One’. As well as the Robbie


Williams tie-in, Nordic Games will also show off its latest Wii hit, We Sing Encore, on a stage area at the event.


“Gamescom provides the ideal platform for us to show We Sing Robbie Williams to press and trade partners, for the very first time,” said Nordic Games sales and marketing director Nik Blower. “There will be behind-closed-doors


presentations and hands-on time with the game. “At Gamescom we have lined up a host of press and trade partner meetings where we will discuss our plans for We Sing Robbie Williams; reinforce We Sing Encore as the most wanted singing game and cement and develop new relationships.”


Nordic Games can be found at the Business Centre in Hall 5.2, A10. Nordic: 01428 747105


CHECK OUT THIS WEEK’S VIDEOS:


 Medal of Honor  Splatterhouse  Ivy The Kiwi


Videos are available within the free iPad Edition of MCV on iTunes and the PC Digital Edition, which can be accessed at MCVUK.com


NAMCO: The firm’s social games division Namco Networks America will be merged with Namco Bandai Games America to bring its casual business in-house.


MCV 13/08/10 9


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