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NEWS 8 MCV 13/08/10


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Who is the smartest studio?


Flurry of studios and 20 teams already signed up for the next Develop Quiz  Big Head Games to sponsor by Christopher Dring


THE POPULAR Develop Quiz returns next month, giving the UK development industry the opportunity to find out which studio boasts the most intelligent staff.


The Quiz will take place on


Wednesday September 29th at Sway Bar, Holborn, London and will see 20 teams of five answering questions on subjects ranging from games to science. Teams from Rocksteady, Big Head Games, Firefly Studios, Peppermint PR, HotGen, Splash Damage, Blitz Games Studios, Spov and Deep Silver have already confirmed their attendance – and if you think your studio can beat them, be sure to book your place.


Big Head Games has backed the event, sponsoring a round in the quiz. Director Dave Vout


The Develop Quiz pits UK studios against each other in a battle of wits


said: “We’re extremely happy to be involved with the Develop Quiz. It’s our fourth one and we have got


progressively worse each time. We hope this sponsorship will have a very positive effect on the outcome. But please, no questions on video games.”


If taking on your industry peers wasn’t enough, the evening also promises a free bar and food, networking opportunities galore and the chance to win some great prizes.


First prize is £2,000 ad credit in Develop print or online, plus a


bottle of champagne for each team member.


Second prize is lunch with the


Develop editors, plus champers for each team member. And the team in third place will get a bottle of bubbly each.


It costs just £199 to enter a team of five.


This covers participation in the quiz, free bar and dinner for all five members of the team. Contact Kathryn.Humphrey @intentmedia.co.uk for tickets. Sponsorship packages for the event are available. Contact Katie.Rawlings@intentmedia .co.uk for more information.


The Hut and InComm sponsor LGC


THE HUT AND InComm have joined IGN, Screen Digest and ELSPA in backing the UK’s biggest games industry conference.


Following on from last year’s enormous success, the London Games Conference is focusing on shifts in revenue streams. Special attention will be paid to the impact of digital distribution, multiplayer online networks, social networks and cloud-based gaming.


LGC 2010 will take place on Thursday, November 4th at BAFTA, 195 Piccadilly and once again comprise of a three hour conference, plus dinner and drinks with plenty of networking oppotunities Last year’s event was opened by Culture Minister Ed Vaizey


and included appearances by Playfish CEO Kristian Segerstrale and Jagex CEO Mark Gerhard. This year’s speakers will begin to be announced next month, with a variety of big names expected. InComm is the leading marketer of stored- value gift and prepaid products.


Its 220,000 partner locations generated nearly $10 billion in retail sales of prepaid products in 2009. With InComm, retailers can unleash new revenue streams.


“InComm is proud to sponsor the London Games Conference. The theme of LGC recognises that gaming content


is currently undergoing a shift in revenues, platforms and distribution methods,” said product development director Simon Osgood. “This theme and LGC’s mission align perfectly with InComm’s ability to help developers and publishers realise new potential by monetising their games.” The Hut, meanwhile, runs e- commerce operations for major retailers and also has its own website selling home entertainment products, such as books, DVDs and games. “We’re excited to be supporting London Games Conference which offers the trade an unparalleled vehicle to discuss the hottest topics affecting the industry today,” said The Hut’s head of


business development, Sarah Jasper. IGN UK has already been appointed as a Platinum Sponsor of the event, whilst ELSPA has offered endorsement and inclusion within the wide- ranging London Games Festival. Chief analyst Ben Keen will present an exclusive Screen Digest summary of current and future revenue distribution for the games industry.


There will also be big name keynotes, panel sessions and workshops. Another sell-out of over 200 delegates is expected, but pricing is being kept low to allow companies of all sizes and budgets to attend. More details on pricing and the event’s early bird discounts are to follow soon.


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