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WWW.MCVUK.COM NEWS UK games market plummets


in July despite Potter success Sales for month down 18.2 per cent year-on-year  Potter takes No.1 by Christopher Dring


Warner Bros. made the record books and secured its first No.1 last month with LEGO Harry Potter: Years 1-4 – but it couldn’t magic away the market decline


THE VALUE of the UK games software market plunged 18.2 per cent in July,


compared to the same period the year before. According to


Gfk Chart-Track, the number of games sold fell by 13.3 per cent. It’s a sharp fall compared to last year, although July 2009 did see the release of Nintendo’s Wii Sports Resort. The biggest selling title of the month belonged to Warner


Brothers. LEGO Harry Potter Years 1-4 ended Rockstar’s two month stay at the top of the charts, although Red Dead Redemption still managed second place. Ubisoft’s latest dancing


game – Dance on Broadway – managed third place and the firm was the second biggest publisher of the month in terms of number of titles sold. No.1 position was reclaimed by EA. The firm released Tiger Woods PGA Tour II last month, which managed eighth spot. In terms of formats, most games were sold on Xbox 360 – Microsoft’s machine secured a 25.4 per cent share of the software market. Wii leads the chasing pack, with a 20.2 per cent share, followed by DS with 18.4 per cent and PS3 with 17.9 per cent.


JULY’S BIGGEST SELLERS 1: LEGO Harry Potter Years 1-4. . . . . . . . . . . . Warner Bros. . . . . . . . . . Wii, 360, DS, PS3, PC, PSP 2: Red Dead Redemption. . . . . . . . . . . . . . . . . . Take-Two . . . . . . . . . . . . . . . . . . . . . . . Xbox 360, PS3 3: Dance on Broadway. . . . . . . . . . . . . . . . . . . . Ubisoft . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wii 4: Toy Story 3. . . . . . . . . . . . . . . . . . . . . . . . . . . . Disney Interactive . . . DS, PS3, Xbox 360, Wii, PSP 5: Crackdown 2 . . . . . . . . . . . . . . . . . . . . . . . . . . Microsoft . . . . . . . . . . . . . . . . . . . . . . . . . . . Xbox 360 6: 2010 FIFA World Cup South Africa . . . . . . . EA Sports . . . . . . . . . . . . . . Xbox 360, PS3, PSP, Wii 7: Super Mario Galaxy 2. . . . . . . . . . . . . . . . . . . Nintendo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wii 8: Tiger Woods PGA Tour 11. . . . . . . . . . . . . . . . EA . . . . . . . . . . . . . . . . . . . . . . . . . Xbox 360, PS3, Wii 9: StarCraft II. . . . . . . . . . . . . . . . . . . . . . . . . . . . Blizzard. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PC 10: Just Dance. . . . . . . . . . . . . . . . . . . . . . . . . . . . Ubisoft . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wii


UK SOFTWARE SALES MONITOR


Your weekly guide to the UK games software market…


 It’s been a tough week for the UK games retail market. Sales were down 19 per cent to £13.6 million, while units tumbled 13 per cent to 701,370.


 A distinct absence of new releases made it difficult for the High Street this week. The biggest video game over the seven days was once again Disney’s Toy Story 3, which ended StarCraft II’sstay at the top of the Chart-Track Top 40.


 It’s a relatively quiet August for UK games retail. Things don’t pick up until the end of the month with the arrival of 2K’s sandbox shooter Mafia II and Square Enix’s action sequel Kane and Lynch 2: Dog Days.


£13.6m


[WEEKLY MARKET VALUE] Week Ending August 7th 2010


20 Source: ELSPA/ChartTrack and Intent Media Total UK Software Sales


MCV 13/08/10 5


TOP 10


GOLD EDITION PS3, CAPCOM


3. FORMULA ONE 2010 PS3 .......................... ...CODEMASTERS


4. FORMULA ONE 2010 360 ..............................CODEMASTERS


5. HALO REACH: SPARTAN HELMET 360 ..................................MICROSOFT


6. PLAYSTATION MOVE MOTION PS3 ..........................................SONY


7. PLAYSTATION MOVE NAVIGATION PS3 ..........................................SONY


8. FIFA 2011 PS3 ..............................................EA


9. STAR WARS FORCE UNLEASHED II PS3 ..................................LUCASARTS


10. FIFA 2011 360 ..............................................EA


Week ending: August 7th Source: SHOPTO.NET


 Turn to page 79 for more pre-order charts from leading online retailers


[PRE ORDERS] RESIDENT EVIL 5


2. PLAYSTATION MOVE CONTROLLER PS3 ..........................................SONY


15


10 £14.0m 5


695,275 Units


Disney’s Toy Story 3 is this week’s biggest selling title 0 Week Ending July 23rd Week Ending July31st Week Ending August 7th £16.8m


801,876 Units


£13.6m


701,370 Units


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