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WWW.MCVUK.COM NEWS 5m sales goal for Fable III


by Rob Crossley Development boss Peter Molyneux has high hopes for 360 edition of RPG sequel


UK DEVELOPER Lionhead may be inundated with speculation regarding a certain boy-talking Kinect game, but Peter Molyneux reckons the third Fable game will generate the biggest buzz come October.


The development maestro has


told MCV he expects Fable III to grow into the biggest selling game of the series so far, even topping 2008’s sales triumph. And although Molyneux is famous for big promises and a spot of verbal ambiguity, the Microsoft Game Studio European creative director was clear on what he expects from the title come release on Friday, October 29th.





Lionhead boss Peter Molyneux expects big things from Fable III come October


Prepaid cards on sale in 220K stores


The game’s sales projection echoes its design remit to be less intimidating for more casual audiences.


We want more than 5m people playing Fable III. We want less clutter and better story, cast and balance.


Peter Molyneux, Microsoft


“We want more than five million people playing Fable III on the Xbox 360, full stop,” he told MCV.


“Part of that plan is less clutter in the game, less aggravating little inventions that Peter Molyneux once





PUBLISHER RISING STAR Games expects Deadly Premonition to achieve the same cult status it enjoyed in the US. The Xbox 360 survival horror game became a best- seller when it hit North America in February – despite divisive reviews. The game’s reviews varied from 10/10 on Destructoid to as low as 2/10 on IGN, but a low price tag and word of mouth made it one of the year’s most surprising hits. “Deadly Premonition came in under the radar in the US, with a competitive price point that set it apart,” said Rising Star’s product manager Yen Hau.


thought was a good idea. More clarity, better story, better cast, better balance,” he said. The game’s voice actors include John Cleese, Stephen Fry, Jonathan Ross and Shaun of the Dead writer and comedian Simon Pegg. “Of course, we have to do all this still with fresh ideas and a new feel to the game.” The original Fable game for Xbox sold about three million copies worldwide. The next in the series, Fable II, sold a little better with 3.5 million units.


Yet Molyneux’s prediction


for Fable III is solely for the 360 version and doesn’t include sales picked up by the PC edition. Microsoft announced Fable


III for PC back in May, though last week explained the keyboard-and-mouse edition will be released at some point after its 360 cousin.


And while console owners will be getting their fix a little earlier, Molyneux recently confirmed the game has abandoned Kinect support. Microsoft: 0870 601 0100


Rising Star Deadly serious about cult hit


“What propelled the game to the forefront of consumer attention was the feedback. Critical reception was mixed, but user feedback couldn’t be any more consistently positive. “This enthusiasm was picked up by others, leading to one of the biggest underground success stories in recent times.” As with its US release, the game will arrive in the UK at a lower price point in order to broaden its appeal.


Survival horror Dead Premonition has been a surprise hit in the US


“In a time when retailers are calling for the price of games to drop, Deadly Premonition will be available at a competitive price from the start,” said Hau. Rising Star: 01582 433700


PREPAID digital content specialist InComm has told MCV that its products are available in more than 220,000 retail locations worldwide.


The company is the largest provider of gaming cards for brands such as Xbox Live, PlayStation Network and Runescape, which can be found in a variety of specialist games stores and general retailers such as supermarkets. “InComm partners with a growing list of over 85 gaming firms and retail partners that comprise over 220,000 distribution outlets globally, including eight European countries,” said product development director Simon Osgood (pictured). The firm also told MCV that its prepaid digital content cards will be available in even more stores before the year is out, as it finalises new partnerships with major US and UK retailers. The news follows InComm’s announcement that digital content card sales are up 200 per cent year-on-year. The company generated almost $10 billion in retail sales in 2009, and estimates that its products reach one billion customers every week. InComm: 01489 556700


MCV 13/08/10 7


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