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MCV 06/08/10 9 NEWS
Dirt 3 rolls into stores for PS3, 360 and PC in 2011
InComm hunts studio deals at GDC Europe…
PRE-PAID CARD firm InComm will reach out to new developers at Cologne next week. InComm plans to show off its retail cards – which allow
consumers to buy content and access games and online services – at GDC
PR ‘earthquake’ used to drive Dirt 3 debut
Big reveal across print and TV dates racing sequel for 2011 First trailer goes live London Games Festival event planned
by Christopher Dring
CODEMASTERS has finally, officially revealed first details of racing blockbuster Dirt 3. The debut trailer was shown on ESPN channels last weekend during the Summer X Games. The announcement is part of a PR ‘earthquake,’ which also includes previews in both the US and UK editions of Official PlayStation and Official Xbox. Codemasters hadn’t actually officially announced the game until the weekend, even though MCV published first details on its existence earlier in the year. The publisher says the teased announcement has helped it secure a higher level of coverage than ever. “The fact that we’ve been talking about it for over four months isn’t the big deal; it’s the massive co-ordinated reveal of detail that has been the
target,” said director of communications Rich Eddy. “There has been a build of momentum at press, trade and social community levels rather than a come-from-nowhere news splash. “We’ve been building the vibrations in readiness for the
Dirt earthquake: the impact of this week ‘big event’ reveal, which encompasses everything from ESPN to IGN’s
“
international online blow-out, transatlantic print specials, to community and social communications.
“This is our first major spike in Dirt 3 and we’ll be shooting
for that level of volume all the way to launch.”
Codemasters will also present the game during a special event at the London Games Festival in October. Dirt 3 will launch next year for Xbox 360, PS3 and PC. The game will have over 50 off-road
This week’s big event reveal encompasses everything from TV to online, print and social communications.
Rich Eddy, Codemasters
Europe. The event runs in the days before Gamescom. The firm makes cards for Xbox Live, PSN, MMOs, social networks and online worlds. Its ranges have become key fixtures in-store at the likes of WH Smith and Sainsbury’s and InComm recently reported that
Europe,” said Simon Osgood, product development director. “We look forward to reviewing successes with current partners, and showing prospective ones how to monetise their games to enter new sales channels.” InComm: 01489 556700
…As Exspect readies Gamescom showcase
vehicles and twice as many tracks as Dirt 2. Once again racing legend Ken Bloch is on- board as the ‘voice’ of the game. The full version of the Dirt 3 trailer is online from today (Friday, August 6th), and can be viewed in the digital edition of MCV for iPad and PC/Mac. Codemasters: 01926 814132
”
PERIPHERALS specialist Exspect will have a huge presence at Gamescom this year, the firm has told MCV. It follows the company’s showing at E3, where it picked up a number of new distribution partners. In Germany Exspect will exhibit its core range of accessories for multiple formats, as well as the latest line-up of products created with Joystick Junkies. “We have had a busy summer with trade shows throughout Europe, all backed up with the great story we have to tell for what’s coming down the pipes for the coming year,” said Exspect’s general manager Michael Sanderson. “We have exhibited at Medpi in Monaco, Idef in Cannes, E3 and we will be
exhibiting at Gamescom in August. We have even attended an untraditional trade show for us, attending the Bread and Butter show in Berlin in June, where we exhibited our Joystick Junkies
sales of the cards have risen 200 per cent year-on-year. “GDC is the premier event for developers in the UK and
range of product to the European fashion trade.” Exspect will be exhibiting within the Business Area 04.1 Stand E053. Appointments are available with the sales and marketing team. Exspect: 01282 684871
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