6 MCV 06/08/10 NEWS
Metroid blasts back with heavy marketing assault
by James Batchelor Extensive campaign to drive Other M awareness as September release approaches
ads running across selected gaming destinations.
THE METROID franchise makes a dramatic return next month and is backed by a substantial marketing spend. Nintendo is preparing
extensive promotions to ensure the upcoming Wii title Metroid: Other M matches the success of its acclaimed
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These marketing initiatives will also appear on carefully targeted sci-fi sites in order to spread the game’s appeal among a relevant audience and drive wider awareness of Other M’s arrival.
Samus will even appear on the silver screen, with trailers
Metroid: Other M caters to fans of the series as well as being an ideal introduction for newcomers.
Roger Langford, Nintendo
predecessors when it hits shelves on September 3rd. The build-up to the game’s launch will begin with a high- impact TV campaign. This kicks off two weeks
before Other M’s release and will run for a full month across a range of terrestrial and satellite channels.
A complementary online campaign will coincide with the TV activity, with various banners and other rich media
Lace Mamba signs new PC range
for her latest outing showing before blockbuster action movies throughout September. These will run in cinemas across the nation. Finally, a range of eye- catching POS materials will be available around the time of the game’s release. Metroid: Other M marks a new direction for the series, thanks to its blend of third- person and first-person gameplay and developer
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505 WILL ONCE again host the drinks reception at the Games Media Awards – this year theming the pre-awards bash around its forthcoming Grease game.
The publisher has been a long-term supporter of the event, which annually recognises the best in specialist and mainstream games media, in print and online. This year’s GMAs will take place on Thursday, October 14th at a new venue: the Bloomsbury Ballroom.
The always rock ‘n’ roll evening will now benefit from a dash of actual rock ‘n’ roll, as 505 brings Grease to the party. The game is due out on Wii and DS on August 27th. Players sing and dance along to all the hit songs from the movie and play a host of mini- games.
Metroid: Other M is one of Nintendo’s biggest titles due this year
Team Ninja’s stronger focus on narrative.
It is the first title in a range of strong end-of-year releases from Nintendo, preceding the likes of the latest Professor Layton, Wii Party and Donkey Kong Country Returns. “Metroid: Other M caters to fans of the Metroid series as well as being an ideal entry point for newcomers,” said
Nintendo’s marketing assistant Roger Langford.
“The unique gameplay mechanic offers a new and exciting experience for everyone, and the game gives players the first truly in-depth look into the lead character Samus Aran.” For a look at Nintendo’s line-up, turn to page 20. Nintendo: 01753 483700
GMAs get Greased up for 2010
Today (Friday, August 6th) is the last chance for you to nominate your favourite gaming magazines, websites, writers and more in the following categories: Games Magazine Games Website Specialist Writer,
Print
Specialist Writer, Online Coverage by a National Newspaper Brand Coverage by a Mainstream Magazine Brand Regional Games Columnist Games Broadcast/Podcast Games Blog Rising Star You can also suggest who you think should scoop this year’s prestigious Games Media Legend Award.
Please send your nominations before the deadline to
gma@intentmedia.co.uk.
BRIGHTON-BASED Lace Mamba Global has signed a new publishing agreement with Daedalic Entertainment. Lace Mamba will release the developer’s games in the UK. This will begin with Edna and Harvey: The Breakout (pictured above), A New Beginning and Deponia – all available for PC. Jason Codd, Lace Mamba
Global’s European Director, said: “We are delighted to have agreed this deal with Daedalic. They are one of the most efficient and talented developers out there and to have secured these titles is a great sign for Lace Mamba Global. We are looking forward to working with Daedalic Entertainment over the next year and releasing some excellent products.” Daedalic MD Carsten Fichtelmann added: “This partnership will bring our eagerly awaited upcoming titles to new audiences in the UK and other key markets. We’re very much looking forward to working closely with Lace Mamba and making this partnership a successful adventure for all parties.” Daedalic Entertainment collected five German Game Developer Awards over the past two years. Lace Mamba Global: 01273 202220
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