WWW.MCVUK.COM
MCV 06/08/10 11 NEWS
CAMPAIGN OF THE WEEK
Nordic Games hopes to draw a crowd with the marketing plans for its latest Wii karaoke title…
PRINT
RELEASED: AUGUST 20 FORMATS: WII PUBLISHER: NORDIC GAMES DEVELOPER: WIRED PRODUCTIONS PRICE: £29.99 (SOLUS)/£49.99 (WITH MICS) DISTRIBUTOR: CENTRESOFT CONTACT: 0121 625 3818
In addition to ads in gaming magazines, Nordic has arranged for retail-led print materials to promote the game.
We Sing Encorewill be
featured in retail catalogues, in-home shopping flyers, mail drops and broadsheet inserts.
ONLINE Nordic Games’ partnerships with online retailers have allowed the publisher to secure takeover sections across key sites. This is expected to reach
over 10m consumes, with even more targeted through social media activity on Twitter, Facebook and more.
TRADE/POS A full range of point-of-sale materials will be available around We Sing Encore’s launch window. The POS will include
dummy boxes, hanging banners in the shape of 12- inch vinyls, bespoke pre- order inserts and oversized shelf posters.
OUTDOOR
We Sing Encorewill be showcased at multiple summer festivals over the next few months, directly targeting music fans. This initiative kicked off
to great success with the game’s presence at this year’s Party in the Park in Leeds two weeks ago.
WE SING ENCORE
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64