WWW.MCVUK.COM
RETAILBIZ: DEAD RISING 2 MCV 06/08/10 41
RAISING THE DEAD
CAPCOM HAS planned extensive promotions to ensure fans of the original Dead Risingand newcomers to the franchise are drawn to the game like zombies to a cupboard full of terrified survivors. “Dead Rising 2will be our largest
marketing campaign this fiscal year,” says UK product manager Karl Reader. “We’re confident that we have a plan that matches the quality of the game.” The bulk of the advertising will
revolve around a heavyweight TV campaign across a range of terrestrial and satellite channels.
Shying away from the typical shopping centre locale of the original, the sequel drops players into Fortune City, a fictional Vegas-style casino strip overrun by the walking dead. Here they will find improvised weapons available in the form of roulette wheels, croupier sticks, wheelchairs, stuffed marlins and much more.
Dead Rising 2 also takes the game’s combat forward through the use of duct tape. Yes, you read that right: duct tape. Chuck can use the ever-reliable durable tape to combine objects together and create new weapons. Thus, a canoe paddle and two chainsaws becomes the Paddle-Saw. It’s a mechanic Capcom believes will be a big hit with the fans. “Dead Rising 2’s appeal can be summarised in two words: ‘combo weapons’ – taking everyday items and using duct tape to create the ultimate zombie killing creations,” says Reader. “Expect to see thousands of zombies on
screen being torn to pieces in ways you never thought possible throughout the Vegas-style sandbox. “If that wasn’t enough we’ve also incorporated a co-operative mode for the first time – if dismembering the undead isn’t enough fun solo, players can partner up with a friend over Xbox Live or PSN.”
BRING A FRIEND
The multiplayer mode actually has its own storyline, set in the fiction of the world. Players take on the role of characters competing in Fortune City’s reality TV sensation, Terror Is Reality, a show in which contestants are challenged to kill more zombies than their opponents and survive. Capcom has also announced a downloadable prequel will be available before the game even hits shelves. Due for release exclusively on Xbox Live on August 31st, Dead Rising 2: Case Zero
RELEASED: OCTOBER 1 FORMATS: XBOX 360, PS3, PC PUBLISHER: CAPCOM DEVELOPER: CAPCOM BLUE CASTLE GAMES
PRICE: £49.99 DISTRIBUTOR: CENTRESOFT CONTACT: 0121 625 3388
will find Chuck Greene searching the desert town of Still Creek for a cure that will save his daughter from zombification. Given the success of the original, and the appealing mechanics of the sequel, Dead Rising 2 is sure to be a hit when it arrives in October. “Dead Rising 2 is for those that take pride in mercilessly mutilating zombies, creative fans of the undead horror genre and lovers of open-world/sandbox environments,” Reader says. “If you enjoy chopping, slicing, drilling, dicing and searing this game is a must-have.”
Online promotion will also play a
crucial role for Dead Rising 2, with ads focusing on key lifestyle and gaming sites. All of these will be co- ordinated around Capcom’s Tape It Or Die product hub at
www.tapeitordie.com. Additionally, Capcom will be running extensive social media promotions designed to drive pre- orders whilst raising awareness amongst various online communities. This will all be backed up with a big
outdoor campaign and a rather unorthodox PR campaign. As part of this, the publisher even managed to create an official political party in time for this year’s UK General Election: the CURE Party (Citizens for Undead Rights and Equality). Sadly, the most success the CURE
Party saw was placing seventh out of nine in Hitchin and Harpenden. Apparently, the candidate was one vote off sixth.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64