28 MCV 06/08/10 TERRITORY REPORT: USA
The biggest fall in sales came from software, which dipped 15 per cent from $627 million last year to $531.3 million in June 2010.
A lack of new releases were to blame for the fall, with Take-Two’s Red Dead Redemption the biggest selling game for the second month in a row – shifting almost a million copies in June alone. Because of this, Red Dead Redemption is the biggest selling title of the year in the US (in the UK, Ubisoft’s Just Dance took the crown as the largest selling game of the first six months). Frazier says the relatively disappointing performance of EA’s Tiger Woods 11 meant June sales were lower than expected: “Software was down, but the Top 10 SKUs for the month sold comparably to what the Top 10 did last June – game sales are more concentrated this year on the top- selling titles. “The new Tiger Woods sold only 32 per cent of what last year's release sold in its introductory month at retail. That said, last year’s game saw a huge sales increase over previous versions, but still, Tiger Woods PGA Tour 11 did not break into the Top 10 games for the month.”
TOP 10 VIDEO GAME SKUS, JUNE 2010 Title
1. RED DEAD REDEMPTION 2. SUPER MARIO GALAXY 2 3. RED DEAD REDEMPTION
4. NEW SUPER MARIO BROS. WII 5. JUST DANCE
6. WII FIT PLUS W/ BALANCE BOARD 7. TOY STORY 3
8. UFC 2010: UNDISPUTED
9. LEGO HARRY POTTER: YEARS 1-4 10. UFC 2010: UNDISPUTED
PS3 WII WII WII
NDS 360 WII
PS3
Platform 360 WII
Publisher TAKE-TWO NINTENDO TAKE-TWO NINTENDO UBISOFT
NINTENDO DISNEY THQ
WARNER BROS. THQ
(includes Collectors Editions, GOTY editions, bundles, etc. but not those bundled with hardware) Copyright 2010. The NPD Group, Inc.
In terms of consoles, hardware sales actually saw a nice rise for June, with sales up five per cent to $401.7 million. Nintendo DS was the biggest seller, with over half a million consoles sold. Microsoft’s Xbox 360 is close behind it with 451,700 units shifted, and Wii sales are narrowly behind that with 422,500 consoles purchased. Despite being in fourth place, PS3 continues to catch up with 304,800 units sold.
Frazier continues: “Hardware sales saw a notable uptick from May on an average sales per week basis, and all three current gen console systems saw unit sales increases over June last year; in particular the Xbox 360 and the PlayStation 3.
“In fact, Microsoft’s Xbox 360 experienced its second largest non- holiday month after September 2007 when Halo 3 launched.”
Accessories sales also increased last month, up six per cent compared to June 2009. NPD says the biggest selling accessories for June were subscription and points cards – overtaking game controllers. Frazier says this is “another measure of sales of game content that occur outside of the traditional physical retail channels”.
Indeed, all the above figures only take into account money generated through
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