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RETAILBIZ: GREASE: THE OFFICIAL VIDEO GAME MCV 06/08/10 39
TELL ME MORE, TELL ME MORE…
We all know the Grease franchise is popular, but just how successful has it been over the years?
To date, Greasehas taken over £66 million at the UK Box Office.
The DVD of the film has sold more than 6.5 million copies. Two million of these were sold in the UK.
singing and dancing to the timeless tunes. Dancing comprises of either pressing button combinations in traditional rhythm-action sequences or following the on-screen characters’ motions during the school prom. There are even sections where players get to re-enact the famous Thunder Road race in Greased Lightning, or simply compete in athletic events such as hurdles at Rydell High. The DS version follows a similar structure, with a story mode that takes players through ten of the musical’s greatest songs. DSi owners can even use the camera to put their face on their in- game character.
MULTIPLYING THE CHILLS The game – much like the film – is best enjoyed together. As such, every song and mini-game can be experienced with multiple players.
“505 and Zoe Mode worked hard together to not only to recreate that true Grease essence within the game but also to create the ultimate party game that can be played with all your family and friends,” Fielder says.
“Players can dive into the different game modes to share their favourite Grease movie moments. “With the Wii, they can even use additional controllers, the Balance Board, any steering wheels they have and two microphones to party with eight friends.” The Grease licence represents a huge coup for 505 Games, and the publisher has determinedly worked to produce a game worthy of the fans’ excitement. 505 will be marketing the game with TV spots on key female channels – all running to coincide with Paramount’s sing-a-long version of the film, which hits cinemas on September 17th.
RELEASED: AUGUST 27 FORMATS: WII, DS PUBLISHER: 505 GAMES DEVELOPER: ZOE MODE PRICE: £29.99 DISTRIBUTOR: ADVANTAGE CONTACT: 0121 506 9585
Online advertising will focus on social networks such as Facebook and Twitter. These ads will also target female consumers, as will the print campaign. “Grease is a powerful brand that spans audiences,” says Fielder. “The Nintendo platforms will help us target this vast audience, making the game a fantastic evergreen product, where it will continue to sell at key retail times, such as Christmas. Not only is it a great stocking filler but a great excuse to get the whole family dancing and singing. “What more could anyone want on Christmas Day?”
The movie took over $188 million at the International Box Office in 1978. To date, the movie has
generated global box office revenues of $395 million.
Greasehas been nominated for five Golden Globes and received 10 Tony Awards.
Over 14 million people have seen Greaseon stage in the UK.
The Greasesoundtrack album has sold over 28 million copies and is one of the 30 best-selling records of all time.
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