www.designtrade.net
of the Americas House
folios. A panel of judges reviewed the 56 submitted portfolios, looking for both emerging designers and established talent, and chose the 14 designers who were then assigned rooms. The designers were required to submit renderings of their designs
shortly after the participating designers were announced. They were given full creative freedom while designing their space, but were re- quired to adhere to building codes and work with the floor plan pro- vided. Given the location of the show house they were encouraged to pull the majority of the product they used from the showrooms at the DCOTA. For their part, the showrooms were urged to reach out to the designers and assist them with product sourcing. The furnishings used in the design house were obtained in a variety
of ways. Some pieces were borrowed from the showrooms and will be returned and sold as floor samples once the show house closes. A couple of the items on display will be used by the designers in private installations. Product that cannot be reused, such as the wall cover- ings, were either donated by the manufacturer or showroom, or pur- chased by the designer. While the designers were hard at work on their rooms, the DCOTA marketing team was creating press releases and preparing collateral materials. The event was announced through e-mail blasts using in- house mailing lists and local advertising including billboards, video segments and through the museums. The design center also opened the show house on select Saturdays for group tours. The end result of this collaboration of designers, showrooms, man- ufacturers, the marketing team and the museums was a spectacular 9,000-square-foot penthouse — DCOTA’s inaugural DesignHouse. DCOTA will turn the show house into an annual tradition, changing the penthouse layout and searching out new talent in the years to come. Take a detailed look at three of the rooms of DesignHouse on the following pages.
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