This page contains a Flash digital edition of a book.
www.designtrade.net


ed sites, such as DesignTrade.net. Our new site features searchable listings for showrooms, manufacturers, design- ers and design centers. Listings include basic contact in- formation, a company description, a list of product types and a list of manufacturers represented at a showroom or showrooms that carry a manufacturer. DesignTrade.net also offers manufacturers the option to


upload a portion of their product catalog, or the entire cata- log using a simple interface. Adding, editing or removing photos from your product catalog has never been easier. If a designer wishes to contact a manufacturer or showroom, it can be done directly through the site, and users can even inquire about a specific product featured in your catalog. A section for sample sale or in-stock items makes these items available to a larger pool of buyers. Step one: If you don’t have a Web site, get one. Make


The Yangki site (www.yangki.com) proves you don’t have to be a Kohler company to put up a great Web site. Yangki shows off 10 different products within 35 seconds and provides con- venient direct links to its Wallcoverings and Fabrics catalogs.


you have installation photographs showing your product or press about your company, you may want to add that information also. After you’ve updated your Web site to include the com- ponents you’ve determined are necessary, the next critical step is to keep it up to date. Make deletions, changes or additions to your product catalog as soon as possible to ensure designers are viewing correct and complete infor- mation. Add new press, news and events as needed. While adding new elements to your site, it is a good idea


to reevaluate your site’s navigation to ensure it’s easy for users to find information, move about and return to the home page. Information should be divided into sections that can be accessed from the home page. Each section can include additional options or pages that can be accessed after clicking on the main link on the home page. The way designers search for product is nearly split


down the middle: 55 percent start with a specific manu- facturer in mind while 45 percent begin product searches with a search engine, such as Google, Bing or Yahoo. How does this affect you and your Web site? Well, you want to make sure your company appears as high up in searches as possible so potential customers can find your product. You can improve your search ranking utilizing search engine optimization (SEO), but it is quite complicated and depen- dent on various factors. If you are interested in using SEO to improve your ranking, it’s best to work with someone knowledgeable in the subject. One simple way you can increase your visibility in searches is to have presences on as many sites as possi- ble, including Facebook, Twitter and interior design-relat-


sure the information is relevant and current, and update and add new information regularly. Consider posting your full product catalog and making it viewable without a login, which makes it accessible to more people. If you don’t have the staff or the know how to create or maintain a full product catalog on your own Web site, use DesignTrade. net as your product catalog and direct prospective buyers there to view your product. We’ve done the designing and programming for you, making uploading product easy and enabling users to search and sort product by a number of criteria, including manufacturer, product type and style. Increase your Web presence to increase your overall vis- ibility by creating a Facebook page and Twitter account to share news with your customers and join interior design related Web sites, like DesignTrade.net, to gain new cus- tomers. Then tie it all together by adding these social media links to your own Web site.


The Diane Watts site (www.dianewatts.com) rated highly based on its elegant functionality and simple navigation con- tained in only four header links. The Collections drop down menu allows easy navigation to all of the company’s products.


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