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Design Trade


International Interior Design Association Here We Go Again


to diversify and re-invigorate. IIDA understands that mem- bers need change from year to year. What worked for our members last year won’t necessarily work this year. For that reason, we’re making sure that we continue to address new concerns and stay on top of emerging trends so that we pro- vide the best service to our membership. As part of our pledge to keep abreast of developing


events, IIDA has partnered with INSPIREDESIGN as the official education partner for the new show, which pre- miered the first week of February 2010 at World Market Center Las Vegas. IIDA lends its strong industry support for this component of the innovative show intersecting hospi- tality and health care design. In an effort to address our evolving membership needs


The dawning of a new year often gives us something to


be hopeful about, whether we’re happy to close the door on the previous year or optimistic about the idea of a “clean slate.” I know that 2009 won’t magically disappear from the books just because we’re now writing 2010 in our cor- respondence, but it feels so far away already. We’ve moved on just by turning the calendar page — or throwing out the old calendar all together. For me, December 31, 2009 represented not only the end


of a year but the beginning of a new life. New Year’s Eve just happened to be the day my great granddaughter was born. Over the coming year my great granddaughter’s growth


will be charted, mapped and noted. Her progress will be measured in inches and pounds. In some ways I envy her. The development of an infant is measurable. For someone in my stage of life, growth can be a tricky, unscientific business. There is no chart for personal and professional growth. There is no figure for the average rate of devel- opment of a design career, or if there is, I wouldn’t trust it anyway. If I want to do something to build my profes- sional career, it is not going to happen naturally. I need to take charge, implement and track my own progress. Maybe make a resolution or two. My resolutions are modest. While I’m not planning on a


complete professional rebirth, it’s probably not a bad idea to pinpoint some areas that need work. Keep abreast of tech- nological advances. Mentor an emerging professional. Con- nect with colleagues I’ve lost touch with. I know that IIDA will be there with me as I hold myself


accountable to these resolutions over the next 365 days. In some ways, the International Interior Design Association (IIDA) will be making the same journey as it takes steps


40


J. Derrell Parker, FIIDA 2009-2010 Board President of IIDA and Principal of Parker Scaggiari


and demographics, IIDA recently partnered with a major design publication in order to carry out a landmark survey of the architecture and design community. We asked and you answered. Results of the survey will be available in the fall and IIDA plans to use those results as a backdrop when discussing new programs and recurring initiatives. These are only two of the many ways in which IIDA


hopes to make 2010 an exceptional year for the association and its members. As a member of IIDA and a contributor to its success, I encourage you to take stock of 2009. Consider your achievements and your disappointments. Now, think about 2010 and what you hope to accomplish. How will you achieve these successes? What does IIDA currently of- fer that will help you on your way? What can IIDA begin providing to get you there? Don’t stop here. Bring your thoughts to your local chap-


ter meeting or networking event. Contact your chapter pres- ident. E-mail or call staff at IIDA Headquarters and share your thoughts with them. IIDA is an organism that thrives on the feedback and ideas of members. Let’s make the most out of 2010.

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